Today, were rounding up this week’s top social media stories from around the web. As the year comes to a close, the web has provided an abundance of data analysis of trends, news, and events that have shaped 2012. From the 2012 Summer Olympics, SOPA, Curiosity Rover, U.S Presidential Election and Superstorm Sandy, social media has captured and shared the global pulse of humanity.

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The recent launch of our re-syndication partnership with bitly allows us to see the connections between conversations and clicks like never before. Using simple analysis techniques to delve into rich data sets we are able to identify key influencer events, local variations in interests and which companies are best able to ride the wave of excitement around a breaking story.
When focusing on the week leading up to Skyfall’s U.S. opening on November 9, we discovered that people from 180 countries visited more than 2,300 different websites discussing Skyfall, covering reviews, trailers, interviews, the soundtrack and other angles.

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Earlier this week, IBM published a report that claimed that social traffic from sites like Twitter and Facebook only had a negligible effect on traffic to online retailers. Considering the massive flood of Tweets, Facebook Likes, and bitly clicks that all of us at DataSift saw about these major shopping events in our feeds, I was surprised by IBM’s findings and think they may have given marketers the very wrong impression that social traffic wasn’t important…

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Check out our latest Infographic: Whether you were first in line at the mall by 8pm on Thanksgiving day, avoided the crowds with a CyberMonday online shopping spree or just spent a quiet weekend checking your Twitter and Facebook feeds, Black Friday deals were probably an inescapable part of your holiday weekend.

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Today, we’re rounding up some of the top Social Data stories on the Web that you might have missed. From the government, to politics to customer targeting, the potential for using Social Media to derive insights is seemingly endless!

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Last week, we attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.

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With the recent news that our friends at Salesforce.com have signed an agreement with Twitter to access the full firehose of public Tweets, we thought we’d give an insight into what it’s like being on the receiving end of this torrent of data. And of course, we’re not just doing this for Tweets, we’re doing this processing for public Facebook posts, and across nearly a million blogs, forums and news sites.

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The first few days are make-or-break for a blockbuster movie, as reviews and box-office receipts pour in. With the huge hype and anticipation around Prometheus, we thought it would be fun to use DataSift to look across Twitter to see if Ridley Scott has a hit on his hands. During our analysis, we measured the sentiment of conversations around the film, totaling over 53,000 posts from nearly 40,000 people over the last 22 days.

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