Today’s agencies need data – it’s vital to innovation and success. But they need to make data-driven decisions and access answers rather than sift through huge pools of data and vanity metrics. So, how many agencies do you know with an army of data scientists on hand, surfacing the actionable insights needed to inform marketing strategies, media plans and campaigns? I bet very few – if any. That’s why today we’re launching our Media Strategies…

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This week, we announced our partnership with LinkedIn and unveiled PYLON for LinkedIn Engagement Insights but how exactly will this new offering help you improve your campaigns? LinkedIn Engagement Insights offers you a privacy-first view into what 467 million professionals are reading, sharing, and saying about your products, industries, brands, and the environment around them on the world’s largest online B2B network. Marketers and agencies, such as Motley, Publicis Media, and WPP’s Mindshare are already using…

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As a partner to some of the world’s largest social networks, we’ve witnessed first hand the continued explosion in the volume, variety, and complexity of social data over the last few years. However, as volumes grow, we’ve seen that the ability for us mere mortals to analyse, interpret, and identify signals from data is becoming increasingly hard. It’s time for machines to lend a hand. Today, our latest collaboration highlights this major shift towards what…

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Today, we’re delighted to have been named a “Hot Vendor” in Big Data and Predictive Applications, 2016, by research and advisory house Aragon Research. Each year, Aragon Research selects Hot Vendors across multiple markets who have interesting, cutting-edge products, services, technologies. The “Hot Vendor” report highlights the fact that DataSift enables real business value to be extracted from Big Data, which has always been central to our approach. We believe that data projects should have a…

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It’s rare to work with someone that helps build and define an industry. From inventing the Retweet Button, to creating a new privacy-safe approach for social data analysis, Nick Halstead has been at the forefront of the social data industry since its inception only a few years ago. Having worked with Nick as Chief Product Officer over the last 4 years, I’d like to thank him for the passion, energy and entrepreneurism in taking an…

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After much deliberation, I’ve decided the time has come to step down as CEO of DataSift and return to building early stage businesses. Tim Barker my longtime Chief Product Officer and DataSift veteran will be taking over as CEO effective immediately. We have accomplished a lot over the past seven years since I embarked on the journey that has lead DataSift to where we are today. When I founded DataSift, based on our partnership with…

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When the DataSift team launched Facebook topic data and announced our partnership with Facebook, there was a lot of excitement from our partners, customers and especially from the marketers and agencies who can take action based on how people are sharing and engaging with their brand on Facebook. For the past four months, we have been working closely with a number of partners to integrate Facebook topic data into the social applications and dashboards that marketers use every day…

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Today, we’re excited to announce the launch of DataSift’s partner portal to help marketers worldwide gain valuable insights from Facebook topic data. The portal will now provide  companies interested in Facebook topic data with a streamlined resource to research and contact a partner best suited to their needs. Through our partners, marketers and agencies can take advantage of anonymous and aggregated content data about events, brand names and other subjects that people are sharing on…

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Today, we’re launching VEDO Intent, a new technology that significantly simplifies machine learning, helping developers to place it into the hands of people across the business. For the first time, organizations will be able to harness the full potential of social data and take action based on the intent of their audiences thanks to our advanced machine learning capabilities that surface intent at scale. Currently, social media is vital for marketing and customer service, but…

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DataSift is “cool” in so many ways – we have a fantastic team of people, an incredible product and work with an amazing ecosystem of data partners and customers. The good news is, we’re not the only ones who think that DataSift is cool. Today, it gives me great pleasure to announce that DataSift has been named a “Cool Vendor” in Gartner Research’s Cool Vendors in Content and Social Analytics, 2015  report. The report states,…

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