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We recently announced our partnership with Facebook, which enables marketers to see what audiences are saying about events, brands, subjects and activities while keeping personal information private. To help marketers understand this new offering and how it can be used to significantly improve the relevance of their campaigns and messaging, DataSift headed to the Cannes Lions Festival for the first time. And so I found myself “working” on the French Riviera last week, drinking champagne…

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Thanks to everyone who made it along to our first developer meetup on Friday in London – it was brilliant to see so many people there and to get to chat to you all. For those who missed our announcement, we’ve recently kicked-off running meetups for developers to help them get the most from our platform. We have meetups coming up soon in San Francisco and New York, it would be great to see your…

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Last week, we held a webinar that gave attendees a first look at Facebook topic data. This webinar was filled with insights from guest speakers Lu’chen Foster of Facebook and Tim Barker of DataSift. Topic data is anonymous and aggregated content data about specific activities, events, brand names, and other subjects people are sharing on Facebook. With the 2+ million active advertisers on Facebook, the insights gained from aggregated and anonymous Facebook topic data can…

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Over the last few months, the DataSift team has been a little busy. You may have seen a few press articles on our partnership with Facebook, which for the first time ever gives marketers and brands insight into the trends and topics being discussed on Facebook in a privacy-safe way. As the first company to be allowed to roll out its technology behind Facebook’s firewall and give organizations access to anonymized, aggregated topic data, we certainly have a lot to…

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F8, Facebook’s Developer Conference in San Francisco, has just wrapped up two days of best practices, lessons learned, demos and how-to sessions. Facebook made some exciting announcements, including Messenger Platform and Facebook Analytics for Apps. One F8 session, “Build Products With Privacy in Mind,” caught my eye with a core message that aligns with a key tenet of DataSift’s product vision: Put people first. DataSift and Facebook recently announced a partnership unveiling Facebook topic data. Topic data shows…

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f8

I started at DataSift a couple of months ago and have just taken my first trip to our San Francisco office. I was lucky enough when I was in town to get myself one of the hottest tickets in Silicon Valley – a place at F8, the Facebook developer conference. Enjoying the sunshine of the city’s marina and mingling with some of social tech’s finest, they weren’t the toughest two days of my career, but…

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I’m sure now most of you have heard the news about Facebook partnering with DataSift on the introduction of Facebook topic data. On the day following our announcement (which has now generated over hundreds of press articles!) I had the good fortune to travel to Austin TX for a pre-SXSW event with our friends from W2O. It was great to get out of the office and see how the news has been picked up not…

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strata-conference-barcelona

DataSift is coming to the Big Data conference near you. If you’re based in California, that is. From February 18 – 20, 2015, we will be taking residence at Strata + Hadoop World in San Jose, CA, booth #515. Strata + Hadoop World is one of the biggest, if not the biggest, Big Data conference in exhibition in North America. And no data is bigger and faster than social data and Human Data. At Strata,…

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Paper guy

Data data everywhere. That was the theme of the Tuesday evening as DataSift and W2O Group hosted an event in Palo Alto entitled: What the Future Holds – The Impact of Data on Marketing Trends in 2015 and Beyond. The evening was punctuated by a panel discussion lead by Jeremiah Owyang the founder of Crowd Companies and anchored by guests LaSandra Brill from Symantec, Becky Brown of Intel, Aaron Strout of W20 and finally yours…

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Your marketing campaign is about to launch and you need to track the response. Not just on Twitter or Facebook but across all the networks, all languages, and the long-form content such as blogs and discussion boards. You know that DataSift aggregates all these sources so you can write one simple filter. You know we have one simple API to hit for the filtered interactions, but where’s your developer gone? The last time you did…

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