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In the age of Big Data, with so many powerful apps available for social listening, engagement and analytics, it’s easy to forget that in many digital agencies and research firms, CSV files, pivot tables and (gasp!) Excel charts are still ubiquitous. The truth is, for certain types of monthly or quarterly reports, they just work; they’re reliable and easy to use. The challenge is that these tools don’t accommodate big social data use cases: millions…

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Last month we announced an exciting partnership with Alteryx. Together, we provide an intuitive way for the millions of analysts to blend social data with other data sources for advanced analytics that deliver deeper business insights.

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DataSift has just announced our integration with Informatica’s PowerExchange, enabling global organizations to bridge social and news data into the enterprise and merge it with proprietary data living in their MDM systems, creating a true 360-degree view of their businesses. What potential does this unlock for your company?

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From June 3-5, DataSift will be joining 17,000 SAP customers in Orlando, Florida for SAP SAPPHIRE NOW + ASUG Annual conference. As the world’s only independent provider of social data, DataSift will be there to spread the word about how social data can provide leading indicators in critical business processes.

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LeWeb analytics dashboard

We’re excited to announce that DataSift and Tableau have teamed up with LeWeb to bring real-time social analytics to LeWeb London ’13, providing a unique insight into the global social conversations around Europe’s must-attend event for technology entrepreneurs and innovators. Taking place on June 5th & 6th, this year’s LeWeb London brings together thousands of tech innovators to discuss the Social and Sharing Economy both as attendees and for people watching the live stream at…

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We had the pleasure of being a sponsor at GigaOM’s Structure: Europe 2012, a 2-day event that housed the leaders in cloud computing. Throughout the event, we spoke with numerous attendees about their perspective on Big data trends and the cloud SaaS model in Europe. Here are the highlights we wanted to share with you.

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Your social listening, engagement, marketing, and customer support initiatives – and beyond them, a range of emerging, social-infused business processes (that is, every process that involves people) – require clean, complete, well-structured, and reliable social data. If you’re already a DataSift customer, you surely agree, but if you’re not yet convinced, poke around the DataSift site a bit and I’m sure you will come around.

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Last week, we attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.

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The first few days are make-or-break for a blockbuster movie, as reviews and box-office receipts pour in. With the huge hype and anticipation around Prometheus, we thought it would be fun to use DataSift to look across Twitter to see if Ridley Scott has a hit on his hands. During our analysis, we measured the sentiment of conversations around the film, totaling over 53,000 posts from nearly 40,000 people over the last 22 days.

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Watch live streaming video from oreillyconfs at livestream.com.

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