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Millennials, that mysterious tribe of under 35 year olds, how is a grizzled old marketer supposed to understand them? We hear from the media that they all speak only in emoji, are addicted to selfies and think that swiping right is a meaningful commitment, but are they really a different species? What, for example, do they eat? One company believed that millennials hold fundamentally different attitudes to food than older consumers. They decided to use…

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2015-12-14 (1)

Here’s a question none of us would mind having to answer: What do you do when you are riding the crest of one of the year’s most successful multi-channel marketing campaigns? It’s certainly a nice problem to have. If you keep running the same content are you resting on your laurels? If you move on are you consigning all that great work to the dustbin of history?   One consumer goods brand had to make…

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2015-12-14

Today we are delighted to announce that we are adding data from a further 57 countries and territories to PYLON for Facebook Topic Data. The addition of insights from the Asia-Pacific region brings the total number of countries covered by the service to 139, expanding even further what was already the largest database of audience opinion ever made available. Countries added today include India, Japan and Australia. A full list of the countries covered by…

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2015-12-09

Every time we buy something we have to make a choice of which product or brand to choose. Marketing and advertising attempt to sway our choices and the strategies used are, to some extent, determined by how we make our decisions. Sometimes the process is instantaneous at the point of sale – we buy the brand we always buy, or the cheapest in front of us – in which case brand building and pricing strategy…

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2015-12-07

You might have seen our recent blog post where we highlighted some surprising findings about snacking habits based on research using Facebook topic data. In this post we’ll take a look at how the research was carried using our platform. Testing long-held assumptions We’re all increasingly looking to make better data-informed decisions. In this case an agency working on behalf of a brand of popular snack was looking to improve the effectiveness of their advertising…

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2015-12-02

We all love shiny new things. The word novelty sums it up, blending the two ideas of newness and excitement. When it comes to products, most of us are more likely to talk about something new that we will have forgotten about in a year than something we have used for decades. Now I think about it, it all seems a bit harsh on those brands that are taken for granted. Won’t somebody think of…

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HiRes

New numbers from eMarketers show strong social network ad revenue growth. This is great for the social networks but did the money advertisers spent go to the right places? Social is no longer the new kid on the block as an advertising media category. According to WSJ, digital ad spending in the U.S. is about to surpass TV ad spending for the first time in 2016. Being the star performer and one of the fastest…

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Travel World Indicating Traveller Roam And Global

Back in July we unveiled our partner portal, helping marketers and agencies across the globe gain incredible insights from Facebook topic data. Working with a best-fit partner, marketers can use intelligence gleaned from Facebook topic data to improve the impact of marketing campaigns, produce more relevant content, make informed business decisions and much, much more. In fact, Facebook topic data is changing brand and agencies’ worlds. The data has transformed the advertising strategy for a…

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2015-11-02

With 1.55 billion monthly active users, Facebook is by far the largest record of public opinion that has ever existed.Now with the availability of Facebook topic data, companies are excited more than ever to gain meaningful insights from Facebook, and why wouldn’t they be? The other week we held a webinar where we presented 10 reasons to get excited by Facebook topic data. The webinar highlighted the importance of Facebook topic data as a channel….

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Super Public text samples are available from November 18th for all PYLON for Facebook Topic Data customers at no extra cost. Today, we are pleased to announce the availability of Super Public text samples, a new feature of PYLON for Facebook Topic Data that allows customers to retrieve public Facebook posts that match their filtering rules. Organizations will be able to validate their filters against these Super Public posts to gain additional confidence in their…

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