2015-11-11

It is often said that a company’s reputation is its most valuable asset, but it is a fragile thing. No less an authority than Warren Buffett said “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s connected world it can sometimes feel like things happen even faster than that, as negative content can spread across the globe before a company knows what has hit it. In ancient times…

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2015-11-02

Businesses have been gaining insights from social data for years. These insights help companies better serve customers, spot trends and create innovative products. But gaining meaningful insights from social data has, until now, come with challenges. Here’s where Facebook topic data will change your world. Facebook represents by far the largest record of public opinion that has ever existed – 1.49 billion monthly active users to be exact. Having access to all of the posts,…

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2015-10-26

Last week, Facebook announced updates to Facebook Search. Along with improved search suggestions, search has now been expanded to include public posts. It was only last year that Facebook transformed its search bar, combining its original purpose of finding people with the ability to find results from your friends’ posts. This has now been taken to the next level with public posts also being returned (initially only posts in US English will be included). The…

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Facebook topic data delivers invaluable insights into the opinions of 1.49 billion Facebook monthly users. Now that you can finally access this data, what can you actually do with it? The other week we held a webinar presenting four real-life use case examples of Facebook topic data in action. These use cases show the value of Facebook topic data and how marketers and agencies are leveraging it to make better decisions. If you want to…

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2015-10-16

Planning is important. As the old saying goes “by failing to prepare, you are preparing to fail”, but it’s possible to be too precious about our plans. In this world of fast moving data, we have to be flexible enough to change tack when new information becomes available. Anonymous and aggregated Facebook topic data provides insights in real-time from across the Facebook network that can be used to improve business plans and outcomes. One company…

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Anonymized and aggregated Facebook topic data is an amazing resource for understanding your audience. With 1.49 billion monthly active users, Facebook represents a focus group like no other. Many of us pride ourselves on knowing our key audiences already and make assumptions based on that knowledge. Well, you know what they say about pride and assumptions. One ad agency was smart enough to test its assumptions about key audiences for a snack brand it was…

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We’ve always believed that social interaction between advertisers and consumers is a win-win. Facebook’s recent release of capabilities that allow viewers to engage with TV shows makes this “social meets Hollywood” objective a reality. As reported in Adweek’s “Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows“:  “…Facebook—with its 213 million monthly active users in the U.S.—announced new tools aimed at helping TV producers better engage audiences during live broadcasts.” The…

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tv_use_case

Technology has changed the way we watch TV – and I’m not talking about being able to watch three episodes of “The Walking Dead” every night for three weeks (not recommended, bad for the nerves). I’m talking about the way we actually watch TV – what we do whilst the show is on.We no longer sit slack-jawed letting the images wash over us, now we clench our jaws and let the world know what we…

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If you’d like to see how PYLON can help you get insights from Facebook topic data, then check out the video below. In the video you will get a taste of the different methods for building filters, how to record data to an index and how to extract insights from Facebook topic data. You’ll see how to build filters to isolate the data you are interested in from the real-time feed of anonymized posts, comments…

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One of Roald Dahl’s many fantastic short stories is “The Great Automatic Grammatizator”, written in 1953 it tells the story of a machine that could write fiction. As I recall it, the machine could churn out books at a phenomenal rate and would incorporate feedback on what proved popular into its future works. We are not quite in the age of Artificial Intelligence (AI) fiction yet, but human data is playing an important part in…

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