You might have seen our recent blog post where we discussed how a TV channel used Facebook topic data to understand how audiences engage with TV series, and used this knowledge to optimize their real time marketing campaign. In this post we’ll take a look at how the research was carried out using our platform. Using Facebook topic data to understand behaviour The way we watch and engage with TV has changed. No longer do…

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You might have seen our recent blog post where we discussed how an agency used Facebook topic data to understand how audiences make car purchasing decisions. In this post we’ll take a look at how the research was carried out using our platform. Using Facebook topic data to understand behavior It can be difficult to understand how members of an audience consider a large purchasing decision, such as buying a car. Buying a car is…

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Think you know where to devote your ad dollars? Think again. See how data-driven marketing agencies can ride to the rescue. AIDA. That is the acronym written on the whiteboard in almost every marketing department. Awareness, interest, desire, action. Promote your products to customers and prospects in that order. Start by making the customer aware of your product through mainstream print, broadcast and billboard ads. Then steadily work customers through the funnel: build their interest in…

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Having the data is only a part of the puzzle. Marrying that data with your inventory of available next actions and ideas is the really tough part. Here are some quick rules of thumb for informing and executing better decisions using data within your marketing activities. Budget for test, and then test, fail, recover quickly, and then test again. People are naturally resistant to failing, but with new data from everywhere available you, failure is…

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Your clients are getting lots of heat about social data measurement. Here is some practical advice to put you on the right track. It’s the knock on the door that haunts every chief marketing officer (CMO). The chief executive officer (CEO) is standing there. He has spotted the company is trending on social media, that a recent campaign in receiving a high volume of ‘likes’, and wants to know what impact it is having on…

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If you’d like to see how PYLON can help you get insights from Facebook topic data, then check out the video below. In the video you will get a taste of the different methods for building filters, how to record data to an index and how to extract insights from Facebook topic data. You’ll see how to build filters to isolate the data you are interested in from the real-time feed of anonymized posts, comments…

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Almost a year ago now the people of Scotland were deciding whether to become independent from the UK. At the same time, the Bank of England (the UK’s central bank) were trying to determine whether a “yes” vote would trigger a run on Scottish banks. They decided to try and do this by analyzing social data from DataSift. You can read all about their methods, findings and recommendations on using social data for predicting real…

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The ability to understand human-generated data can benefit a business in many different ways.  But it’s not an easy endeavor when you consider the billions of human interactions on social media. Social media analytics has found a way. And despite a popular belief, it isn’t just applicable in marketing. Gaining insights from social data can improve processes in staffing, supply chain management, product launch monitoring, threat detection and so much more. The key to finding…

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A good business is all about people, process, and product, and above all I think people are the most important. And as we advance into a new age where data is king and we can make increasingly good predictions and have a significantly better understanding of our customers, we need to have the right data people on our team. The core of a Big Data team is the data scientist: someone who knows how to…

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It can sometimes feel like chief data officers are being pulled in about ninety different directions, mainly because data is something that is so valuable as a business asset. You will get requests often from a variety of different departments within your organization and it can be tempting to try to service them all, but these requests deserve a thorough vetting—each and every one of them. Why? Because the data you keep represents people. These…

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