You might have seen the recent announcement  that Twitter has ended their partnership agreement with DataSift, meaning that as of August 13th 2015, you will need to license Twitter data directly from Gnip. If you are an existing DataSift customer you’ll notice there are many feature gaps you’ll need to consider when moving to Gnip. We outlined these in a previous post. We know that most of our customers use us to process more than…

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In my last blog we looked at how PYLON works and how developers can use it to create insights from the billions of posts and engagements that take place every day on Facebook. Getting insights from topic data Now that you know the basics of how PYLON works with Facebook topic data, we’ll look at what you can do with it. Your index will contain what your target audiences are saying on Facebook about your…

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On March,10th we announced our partnership with Facebook and the availability of “Facebook topic data”. With Facebook topic data, marketers have new ways to research and understand what audiences on Facebook are talking about – helping them create better content, ads and marketing campaigns. Insights are provided in aggregate and are anonymized. This ensures that the identity of people is protected while providing insights into audiences and engagement on Facebook. Here in this first blog…

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Do you know who’s influencing your customers and prospects? Beyond company marketing efforts and media articles, where are people getting information about your products and services? When it comes to identifying and engaging influencers, social media has changed everything. Bucking tradition, it makes it possible for unlikely individuals to become recognized authorities, develop a large audience and directly influence buying decisions abased on their advice and opinions. Let’s take a closer look at what makes…

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This is the age of data, and to win in your market you must master all the Human Data generated by your customers and prospects, including social data. Considering the non-stop tweets, posts, comments, shares, likes, links and hashtags, it’s easy to become overwhelmed at the thought of this big, messy, unstructured stream of data. Yes, it’s complicated, but Human Data is rich with information from your customers and prospects. By applying business analytics to…

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In the second and final part of his blog, we explore how DataSift and Bitly together enable you to see what social content really gets clicks. There’s more to that humble Bitly link than meets the eye. But only if you know where to look. To understand what social content really gets clicks from the URL shortening service, you need a Human Data platform, such as DataSift. Bitly and DataSift integration enables you to look…

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In the first of a two-part blog, we explain how the Bitly URL shortening service combined with the DataSift Human Data platform gives you unprecedented insight into the social content that’s driving engagement. Red Bull has ‘Win.gs’, while Pepsi has ‘Pep.si’. This is Bitly in action—a URL shortening service that helps organizations optimize their marketing tactics to drive engagement. What began back in 2008 as a vision to shrink links has since grown into a…

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Your answer to the above question will most likely contain the word “keywords” somewhere, and as you are saying it, you realize that keywords are just about the only levers you can operate at the base level when you define datasets in today’s social data environment. Whether you use search engines, social listening tools or go straight to the source via DataSift’s platform, you will most likely — at some point — be thinking about…

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In this final blog of a three-part blog series, we discover how demographics provides laser-like insight into LuluLemon’s success, and how DataSift Demographics can create new products and value from demographic and audience insights—while respecting privacy. How does the yoga-inspired athletic apparel company LuluLemon maintain its market position, while other brands have difficulty challenging them? It was a question posed to DataSift by a financial institution customer a while back—and they asked us to investigate….

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In this second of a three-part blog series, we look at how your business can use demographics to re-imagine the approach to market research and lend a fresh data-driven perspective to an existing customer knowledgebase. The celebrated rocket scientist Wernher von Braun once said, “Research is what I’m doing when I don’t know what I’m doing.” And given the increasingly complex nature of customer behavior, it’s becoming harder than ever for market researchers to know…

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