Every Month: More than 400 million people read 15+ billion WordPress blogs 1.4 billion people read comments on the DISQUS platform across 3 million sites People see more than 250 million Tumblr posts … not to mention countless readers of other boards and blogs across the web How Is This Content Affecting Your Business? Digital and social channels have created a huge opportunity for businesses to tap into the thoughts, emotions, intentions and opinions of…

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With any new platform or service, it can be hard to know where to start. We have hundreds of pages of documentation, but sometimes you just want someone to explain it to you. That’s why we run free workshops every week where you can be led through everything from the platform basics to some of the more advanced features. Each workshop is hosted by an experienced DataSift instructor and provides the opportunity for you to…

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If in the past you’ve tried to get data from social networks, you’ll be familiar with the pains of constantly changing APIs, moving data schemas, frequent policy changes. If you’re attempting to work with multiple networks, you’ll be hitting these challenges time and time again. You’ll have wasted weeks of development time just reacting to changes. DataSift’s API gives you a consistent, supported, flexible platform that allows you to confidently & quickly deliver social solutions….

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From support to HR or product, a company’s online community contains a wealth of good ideas to improve a business.  There are dozens if not hundreds of valuable people who actively participate in them.  But with such a volume of content and only so much time, how do you get a birds eye view of it all?  What’s the best way to pinpoint the ideas and people that really matter within your online community? DataSift…

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In the age of Big Data, with so many powerful apps available for social listening, engagement and analytics, it’s easy to forget that in many digital agencies and research firms, CSV files, pivot tables and (gasp!) Excel charts are still ubiquitous. The truth is, for certain types of monthly or quarterly reports, they just work; they’re reliable and easy to use. The challenge is that these tools don’t accommodate big social data use cases: millions…

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What’s the secret to the success of your company, IQ or EQ? Shorthand for “Emotional Intelligence”, EQ is defined by self-awareness, self-regulation, motivation, empathy, and social skill. The idea of EQ was first applied to business in an article written for The Harvard Business Review in 1998. Daniel Goleman studied nearly 200 successful, international companies and found that while traditional traits related to leadership (intelligence, toughness, vision, etc.) are indeed important components of success, EQ…

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Getting a complete picture of all the information regarding opportunities and threats to your business has always been a continuing challenge. Understanding what’s going on in your market has meant researching the mountains of targeted sources such as Newswire content, Newspapers and Trade Journals. Increasingly social data is providing the response data to events and issues that are sometimes hours or even days in advance of when these issues hit the formal published channels. These…

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As most social media marketers know: when planning your company’s social media editorial calendar, you need to understand what resonates with your readers. Knowing this information helps guide content creation, ensures relevancy and drives readership. How do you determine what resonates? Typically, it’s trial and error. You put up a post or send out a Tweet, test response rates and a strategy slowly takes shape. If you’re patient, you will ultimately prove successful (I speak…

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For companies that analyze social data, history is important. We know because we currently process more than 1 trillion historical Tweets for our customers every week. History provides a perspective on how your brand presence is growing on social, how sentiment is changing, and what content works for your customers. But it’s important to realize that a historical view shouldn’t be limited to one network. Exploring Historic Data In A Multi-Channel World One of our…

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With the vastness of the information at hand, and ever-greater access to that information, news agencies have to cope with a reality that their readers may never come to them for a headline again. The headlines are already out there, via Twitter, via Facebook, via whatever medium that is your particular preference. In 140 characters, the news is being broken before news agencies even realize it’s news. When your customers are beating you to the product, it changes the game.

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