How many of us identify with this scenario? Your social marketing team is monitoring your brand, a handful of your competitors, and a few product and industry keywords. The goal: use this information to make informed decisions and take action. But how quickly are you able to get the resulting data to the product management team? Are you able to track long-term feedback? Route to the appropriate team based on product feature or component? Can…

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sina

Businesses looking to access the growing Chinese market have a new tool to help them as DataSift announces access to Sina Weibo, the dominant social network in China. With more than 500M registered users, 100M messages posted daily and recent expansion beyond China to Singapore and Indonesia, Sina Weibo and DataSift offer a unique opportunity for business to understand the preferences, demographics and interests of one of the largest consumer markets on the planet. The…

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ds

Today we are announcing VEDO – an extension of our core platform that brings programmable intelligence to the masses. Building upon our incredibly rich text pre-processing and parsing capabilities, we have added a whole new engine that allows customers to take advantage of advances in machine learning, statistical models, rich taxonomies and much more all through a simple and unified approach. As with the rest of our platform, we want to reduce the cost of developing this kind of functionality for our customers and let them focus on innovation and not on infrastructure.

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We needed better data, better processes for analyzing it, and an appreciation for the insights that could be found in the data. At DataSift these are the problems we’re aiming to solve. Since I took over management of the social media presence here I’ve had access to our platform and have seen first hand the possibilities that social data provides. I have a whole new appreciation for the power of data. Speaking with many of you at events like last month’s Social Data Week, I know you’re developing that appreciation too.

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Partner Ecosystem

Twitter’s forced brevity, the immediacy of its connections, and its impact as a breaking news source are all key elements that have been covered many times. But Twitter has also built a really important competitive advantage with its extensive partner ecosystem which has given the social network a reach and impact that goes far beyond what its monthly active user (MAU) numbers would indicate.

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insights

How do you define “big data”? If you’re not quite sure, you’re not alone. Even though big data is on the tip of everyone’s tongue when it comes to smart decision-making, there’s still one piece missing from most conversations. Social. If you haven’t tackled the big data and social data question just yet, you’re in luck. We tapped Patrick Morrissey, Vice President of Marketing at DataSift, to help us better understand how social fits into big data, and to explain how companies from any industry can leverage social data to make forward-thinking business decisions.

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Over the weekend the reality of big data came into sharp relief as two agency stalwarts, the Omnicom Group and Publicis Groupe announced their merger to form a new media powerhouse. But the real news is the reason they decided to merge: big data.

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Facebook_totallikes

We’ve all heard that a picture is worth 1,000 words. After seeing some of the visualization projects that our data science team has been working on in anticipation of today’s announcements regarding managed data sources and our Tableau partnership, I can confirm that the old adage holds true. One of the projects that I thought demonstrated the true power of social data analysis and visualization explored the connection between Facebook Pages, Instagram and the release of some of this year’s biggest movies.

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LeWeb analytics dashboard

We’re excited to announce that DataSift and Tableau have teamed up with LeWeb to bring real-time social analytics to LeWeb London ’13, providing a unique insight into the global social conversations around Europe’s must-attend event for technology entrepreneurs and innovators. Taking place on June 5th & 6th, this year’s LeWeb London brings together thousands of tech innovators to discuss the Social and Sharing Economy both as attendees and for people watching the live stream at…

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tumblr

Yesterday, I woke to find that the rumors that had been flying over the weekend were true—my former employer Yahoo! was buying Tumblr. During the course of the day I’ve read a variety of articles debating the merits of the deal, commentary on the likelihood that Yahoo will in fact screw up Tumblr, and speculation about just how rich David Karp is going to be. As CEO of DataSift, this is an exciting and important event for the company and Marissa Mayer’s strategy, but the first take news and commentary on the announcement misses several important points about what is happening in social and in the market right now.

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