In an article titled “Watch how word of Ebola exploded in America” Time.com last week published data showing how 10.5 million tweets referenced Ebola between September 16 and October 6. Predictably there has been a massive surge in the conversation since the first Ebola diagnosis inside the USA on September 30. The article features a graph from @twitterReverb which captures this surge brilliantly, but also highlights some of the limitations of relying solely on traditional…

continue reading »
Big Data project fiasco

During the past decade, few business buzzwords/terms have had as much success as ‘Big Data’. It’s graced the covers of business magazines, been the central topic of an endless number of conferences, and helped countless tech folks explain to their families what they do for a living. In this blog post I’d like to propose a new way at looking at ‘Big Data’ given the changing nature of data in organizations that addresses an inherent…

continue reading »

Big data isn’t just about petabytes and NoSQL. The ability to sift through billions of records gives us a newfound ability to listen and get a pulse of any situation, even in real time. With better data, we can make more impactful decisions in less time. Our data partner Lexis Nexis has put these listening capabilities to solve a devastating global problem — human trafficking. In their collaboration with STOP THE TRAFFIK, Lexis Nexis went…

continue reading »
alteryx inspire 14

Last month we announced an exciting partnership with Alteryx. Together, we provide an intuitive way for the millions of analysts to blend social data with other data sources for advanced analytics that deliver deeper business insights.

continue reading »
Informatica-World-14-logo

DataSift has just announced our integration with Informatica’s PowerExchange, enabling global organizations to bridge social and news data into the enterprise and merge it with proprietary data living in their MDM systems, creating a true 360-degree view of their businesses. What potential does this unlock for your company?

continue reading »
TLL-logo

As part of a new series, DataSift will be putting the spotlight on customers who are using social data in innovative ways to build applications, analyze audiences or achieve business objectives. Oriented to the needs of traditional media companies who are seeking to incorporate social media into their operations, Timeline Lab’s application empowers editors to discover, display and measure relevant social media interactions.

continue reading »
GOT-pic

To start things off, I’d like to introduce Sifting Around, a new series where I’ll demonstrate the analytics process I use when exploring a current event from a social data perspective. From writing a CSDL script to creating visualizations, I’ll give you the how and why behind each step and highlight different DataSift enrichments that I found particularly useful. Conclusions drawn here are entirely my own and are guaranteed by no one, nor is any…

continue reading »
tencent-logo-150x150

As much of the world quickly becomes more connected via Twitter and Facebook, it can be easy to forget about a whole other part of the world: China. 1.3 billion people in the fastest growing major economy in the world don’t use any social network that comes from the West.

continue reading »

How many of us identify with this scenario? Your social marketing team is monitoring your brand, a handful of your competitors, and a few product and industry keywords. The goal: use this information to make informed decisions and take action. But how quickly are you able to get the resulting data to the product management team? Are you able to track long-term feedback? Route to the appropriate team based on product feature or component? Can…

continue reading »
sina

Businesses looking to access the growing Chinese market have a new tool to help them as DataSift announces access to Sina Weibo, the dominant social network in China. With more than 500M registered users, 100M messages posted daily and recent expansion beyond China to Singapore and Indonesia, Sina Weibo and DataSift offer a unique opportunity for business to understand the preferences, demographics and interests of one of the largest consumer markets on the planet. The…

continue reading »