As every marketer and agency knows, brands are incredibly valuable. Products and services may come and go, but your brand remains a symbol of your company’s values and credibility. In today’s fast-paced, digital world, timely and accurate brand monitoring is the Holy Grail for any organization. How do you surface all of the conversations happening around your brand on social platforms, what kind of content associated with your brand is being shared and who exactly…

continue reading »

We’re all aware of the fact “content is king” and we’re now in an age where anyone with an internet connection can create and publish content across video platforms, blogs, news sites, and social networks. However, there’s a limited amount of content that people are able to consume and brands, their competitors, individuals and new sites are now all vying for a few seconds of people’s attention. So how do you make sure you get…

continue reading »

Turning the vast amount of unstructured data available on LinkedIn into privacy-first actionable insights for marketers can be a daunting task. That’s why today we’re launching Concepts for PYLON for LinkedIn Engagement Insights to help to surface what’s driving engagement and what’s grasping the attention of their audiences on LinkedIn’s platform, and get to the valuable insights faster. PYLON for LinkedIn Engagement Insights processes vast amounts of LinkedIn data. As it sifts through all of…

continue reading »

LinkedIn Engagement Insights Does. Today’s marketers are driven by data and identifying their target audiences and exactly what matters to them is vital to campaign – and ultimately overall business – success. However, data volumes continue to grow and it’s becoming increasingly difficult for marketers to analyze and interpret meaningful signals from the data noise. PYLON for LinkedIn Engagement Insights gives marketers a helping hand. The privacy-first analytics offering turns the vast amount of data…

continue reading »

Last week, we held a webinar where we introduced PYLON for LinkedIn Engagement Insights. This privacy-first analytics offering equips marketers with an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With more than 467 million professional members worldwide, LinkedIn Engagement Insights allows you to make data-informed decisions based on the genuine needs and interests of your target audiences. The webinar showcased a series of…

continue reading »