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Turning the vast amount of unstructured data available on LinkedIn into privacy-first actionable insights for marketers can be a daunting task. That’s why today we’re launching Concepts for PYLON for LinkedIn Engagement Insights to help to surface what’s driving engagement and what’s grasping the attention of their audiences on LinkedIn’s platform, and get to the valuable insights faster. PYLON for LinkedIn Engagement Insights processes vast amounts of LinkedIn data. As it sifts through all of…

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Who is your audience? Card in hands of businessman

LinkedIn Engagement Insights Does. Today’s marketers are driven by data and identifying their target audiences and exactly what matters to them is vital to campaign – and ultimately overall business – success. However, data volumes continue to grow and it’s becoming increasingly difficult for marketers to analyze and interpret meaningful signals from the data noise. PYLON for LinkedIn Engagement Insights gives marketers a helping hand. The privacy-first analytics offering turns the vast amount of data…

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Last week, we held a webinar where we introduced PYLON for LinkedIn Engagement Insights. This privacy-first analytics offering equips marketers with an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With more than 467 million professional members worldwide, LinkedIn Engagement Insights allows you to make data-informed decisions based on the genuine needs and interests of your target audiences. The webinar showcased a series of…

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