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It’s a brave person who thinks they have nothing to learn from the Muppets. Today’s lesson comes from that Sesame Street stalwart Cookie Monster. When he first discovered cookies his mantra was “Me want cookie! Me eat cookie! Om nom nom nom”, but as time passed Mr. Monster changed his stance and now sees cookies as a “sometime snack”. Marketers are on a similar trajectory to the furry blue character, if a little behind. Web…

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Computer security sign

The privacy environment is heating up. Its theme in 2015 could simply be “watch this space,” but I’ll flesh that out a little more. I see three areas that could well affect your data programs into the new year and beyond: New default settings on consumer oriented devices. In the past, security has not been the default for consumer devices. Encryption was turned off. SSL was an option you could enable, but it was not required. Passwords were not enabled right out of…

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World-wide web

We all have an expectation of privacy, but each person’s expectation differs. Whilst some are perfectly happy to open-up on public networks like Twitter, others rail against targeted advertising. Some people see the actions of the NSA and GCHQ revealed by Edward Snowden as an appropriate measure to prevent terrorist atrocities, others would rather the government didn’t read all their emails. These differences are not confined to people, there are many different privacy regimes around…

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360 view

Many businesses dream of a market-wide 360 view of their target audience. The dream is that the business can collect enough information about every potential customer through social media, website analytics and customer interactions, that they can model every possible scenario. In this hypothetical world of “total data”, the brand can determine who will be interested in their new product, who is fed-up with a competitor (and coming to the end of their contract), which…

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I’m sure now most of you have heard the news about Facebook partnering with DataSift on the introduction of Facebook topic data. On the day following our announcement (which has now generated over hundreds of press articles!) I had the good fortune to travel to Austin TX for a pre-SXSW event with our friends from W2O. It was great to get out of the office and see how the news has been picked up not…

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Human Data Privacy

The whole future of social media intelligence turns on being able to make sense of unstructured Big Data – the ability to interpret millions of social posts, comments and tweets to create a deeper understanding of markets, audiences and consumer interests. But sensitivity and concerns about data privacy are on the rise. A survey conducted by the Pew Research Center found that 80% of adults who use social networking sites are concerned about third parties…

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Data privacy has been a concern for many years now, even before social networking became the topic du jour in the mid 2000s. It seems that the public interest in protecting personal information online has evolved at a roughly equal yet laggard pace behind the general development of the World Wide Web and Web services and the general penetration of solid, always on Internet access into households both within the United States and worldwide. If…

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User privacy

On some level, we all choose to share our information with others. Whether it is providing our address to a vendor in order to receive a shipment of goods, or signing up for an electronic newsletter to stay abreast of a particular company’s newest offerings, we all understand there is an economy of information out there. The emergence of Big Data and Human Data, however, have catapulted to the forefront of many peoples’ minds the…

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privacy

It is only natural: the idea of collecting vast amounts of data generated by humans, storing it, and running countless analytics against it is going to be a concern to privacy enthusiasts who would rather computers and services not know more them than they like. How are privacy initiatives affecting big data programs? Do Not Track First, let’s talk about do not track. Do not track bills itself as the “universal web tracking opt out,”…

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Computer key - personal with lock

Privacy policies have gotten a bad rap over the years, mainly because they actually serve one purpose in reality but are purported to exist for several other reasons for public relations purposes. At their core, privacy policies are designed to protect the organization coming up with the policy. They are to serve as a defense and as official notification of the types of information collection and sharing that happen in the ordinary course of business…

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