DataSift Launches Social Feeds for the Financial Services Industry

Prepackaged social feeds track stock symbols and social sentiment toward companies to help financial professionals make faster, more informed trading decisions

SAN FRANCISCO – September 11, 2012 - DataSift, the social data platform company, today launched DataSift Financial, a prepackaged historical and real-time social feed that makes it easier for the finance industry to identify and analyze stock and company information to make faster, more informed trading decisions. DataSift’s new social feeds aggregate public Tweets that mention a stock symbol, and classify Tweets to identify articles from news-providers, positive or negative mentions, and chatter from market analysts.

Twitter provides a wealth of real-time information and public opinion on news for companies, stocks and industries. There are more than 400 million Tweets per day, and DataSift taps into this explosive stream of information to quickly identify trends that will support varying trading models and decisions.

DataSift Financial allows finance professionals to easily integrate prepackaged social feeds into their own systems to filter out the noise and get a historical and real-time pulse on companies,
stocks and trends. For example, a fund manager can track financial news of a specific high-tech manufacturer through its stock symbol and also aggregate additional information on the company to get a closer look into its market performance and sentiment around its products or news.

“Financial professionals consume massive amounts of data every day, looking for patterns to support their investment decisions,” said Rob Passarella, managing director of finance, DataSift. “Through DataSift Financial, we’re able to curate social feeds for company-based topics, news and links that allow finance professionals to uncover emerging patterns for both surveillance and alpha. It’s an amazing tool to help them make smarter decisions, and allows them to integrate social media into the investment process.”

DataSift Financial is available today on a subscription basis for all U.S. stocks and the S&P 500. For more information, visit http://datasift.com/finance.

About DataSift
DataSift Inc. is a social data platform company, enabling enterprises and entrepreneurs to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. Through a licensing agreement with Twitter, DataSift provides companies with both real-time and historical Tweets to filter and uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. DataSift is an on-demand platform with a flexible pricing scale that makes enterprise-
level data accessible to companies of any size. DataSift has offices in San Francisco, New York, Chicago and Reading, U.K. It has received investment from IA Ventures (Roger Ehrenberg), a fund that is focused exclusively on Big Data, and from GRP Partners (Mark Suster). For more information, visit http://www.datasift.com and follow us on Twitter @datasift.

Media contact:
Jenny Campbell
Atomic PR
415-593-1400
datasift@atomicpr.com

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