Big data isn’t just about petabytes and NoSQL. The ability to sift through billions of records gives us a newfound ability to listen and get a pulse of any situation, even in real time. With better data, we can make more impactful decisions in less time. Our data partner Lexis Nexis has put these listening capabilities to solve a devastating global problem — human trafficking. In their collaboration with STOP THE TRAFFIK, Lexis Nexis went…

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For a textbook example of how DataSift is helping partners aggregate, process and deliver social data—read on. Onalytica’s solutions surface relevant influencers for their clients, helping them to manage those relationships over time. Working with DataSift, Onalytica generated cost savings through less reliance on an internal data center, and eliminated data gaps for an enhanced end-user experience. So what’s behind this partnership success? Onalytica helps leading brands and agencies systematically manage their relationships with influential…

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Structured vs unstructured

Today, we’re kicking off a new series of blog posts under the umbrella of ‘getting back to basics on data’. We want to tackle the most fundamental questions around data, in particular human-generated or as we like to call it – Human Data. What is it, what do you need to be able to work with it, what value can you extract from it and many more. First up – unstructured data. It’s an important…

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When handling huge amounts of human generated data, filtering isn’t only useful – it’s essential. But filtering only takes you so far. Depending on your filters, you may have anywhere from a few thousand to a few million filtered interactions sitting in your destination. Which are the most important? How can you classify them into groups? What kind of system will you need to do the classification? This is happening in real-time, can you classify…

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Working with DataSift, Conversocial has developed a proactive search feature faster and at lower cost than they could have otherwise. In this blog, we’ll show how this agility and advanced functionality have enabled the leading social customer service platform to increase the value of their product, driving adoption and revenue. Hundreds of major brands use Conversocial in the contact center to handle high-volume customer service through social media. The cloud solution cuts through the noise…

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I had the pleasure of hosting a webinar panel earlier this month with our partners from WordPress and Disqus talking about how DataSift customers can unlock value and insights from blogs and comments using our platform. I want to give a big thank you to Min Wei, Director of Platform Partnerships at Automattic, and Ro Gupta, VP of Business Development at Disqus for their expertise in the panel. The key takeaway from our discussion? The…

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In this era of social networks, how can insurance organizations stay abreast of customer sentiment? Assigning a few people to track online customer sentiment is not enough. The discussion is coming from too many different places, in volumes that are increasing exponentially, to be able to track everything manually. Surely, there must be an easier way? Here’s how DataSift is supporting Cognizant, a global leader in business and technology services through a bespoke, turn-key social…

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As many of you likely know last week was Tableau Software’s big customer event – the TCC 2014. It was attended by more than 7,000 folks who love data and are passionate about finding the hidden nuggets of insight that the stunning visuals of Tableau could reveal. During the event I had the good fortune to speak to many Tableau customers about the untapped potential in data from outside their organization, from the world of…

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From helping the UN identify what matters to spotting trends minute-to-minute, social data has proven a powerful tool to data scientists eager to understand how humans think and behave. Unfortunately, many hurdles have impeded us from putting these data science in the forefront of our research efforts. According to a recent article in the The New York Times, “Data scientists, according to interviews and expert estimates, spend from 50 percent to 80 percent of their…

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From a performance of “the Harlem Shake” by mobs of people in Tokyo to #makeuptransformations by women and men alike, social networks like Tumblr are spreading internet memes and slang around the world at a rate never seen before. In today’s “Sifting Around”, I’m going to take a look at the term “Bae”.  Not the global defense and aeronautics company BAE Systems, mind you.  I’m referring to a slang word that Urban Dictionary defines as…

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