2016-06-13

Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. But social media data is just part of the equation. Zuzanna Pasierbinska-Wilson, VP of Marketing at DataSift, addresses several challenges that CMO’s face as they build their marketing strategies, from extracting customer insights from the expanding data universe  to the never-ending quest for ROI, and provides sound recommendations to…

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2016-06-10

Enterprise brands should be thinking about their digital marketing strategy now more than ever. Consumers are too often overloaded with noise from marketers in the digital and physical worlds and even the best products won’t be able to find their niche audience without a targeted digital strategy. That’s why we’re excited about this year’s Big Boulder Conference on June 23rd and 24th in Boulder, CO, focused on covering the most relevant issues in the social…

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2016-06-06

Brands and agencies must truly understand their audience before they can build and nurture customer relationships. To gain that understanding, DataSift CEO Tim Barker explains how to join customers where they choose to reside: social media, mobile devices, listening, communicating the value they offer to the consumer, and enabling user control. Marketing has moved from pixel-based ad blasts to people-based marketing and should take into account choice and convenience across multiple devices. Only then will…

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Zuzanna Pasierbinska-Wilson, VP of Marketing at DataSift, explains how brands can arm themselves with a deeper understanding of their market, current customers and future customers, to skillfully engage with their target audience on the customer’s social turf. Providing a detailed look at how consumers engage on Facebook, Snapchat, Tumblr and Instagram she argues it makes sense to examine which consumers are spending time on which platforms —and how they are spending their “digital” time.  …

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If you’re a marketer in any organization today every decision you make should be driven by data. Why? Whether it’s customer satisfaction data, website data, mobile data, in-store data, or social data, intelligence on what makes your audience tick is everywhere. But, until last year, access to the world’s largest source of public opinion remained out of reach: Facebook. Peoples’ interactions on the world’s biggest social platform remained a mystery – their likes, dislikes, and…

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2016-05-26

If you’re new to PYLON and Facebook Topic Data, then you’ll have some ‘first time’ learning to do, even if it’s only the concepts. As you start using PYLON, you’ll need to expand on your original learning, either to make full use of the features or as your learning needs move from the conceptual to the procedural. Lastly, if things don’t go to plan or you’re making changes, you may need to re-visit training some…

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2016-05-04

If you are confused and thought you read this post three months ago, you’re probably not alone because I literally copied and pasted our post from January and added about 0.05 to all the numbers. Facebook beats analyst expectation yet again! Facebook had one of the best start of the year by adding roughly 60 million users to boost its total monthly active users to 1.65 billion people on Facebook. If you are more interested…

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2016-04-18

It is with great pleasure that we announce the latest batch of improvements to our PYLON for Facebook Topic Data platform. As of today, we are offering our partners three new ways of analyzing Facebook topic data, making it even easier for them to provide marketers with the unprecedented insights that Facebook topic data offers. Sampling The first of these new features is sampling. Sampling is an analysis technique that allows the characteristics of a large dataset to…

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Facebook’s annual developer conference F8 may have just wrapped up, but a slew of new tools and gadgets are already available to developers and brand marketers. Do you know how to take advantage of these shiny new toys? Top five F8 announcements There are tons of F8 recaps on the web, but here are the top five announcements you should care about as a brand marketer. Chatbot – Facebook Messenger now allows businesses to deliver…

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2016-04-11

What is the best movie of all time? Is it Vertigo as voted by critics? Or The Shawshank Redemption which has the highest rating on the IMDb? Or Avatar which took the most at the box office? You probably don’t think that any of those is the right answer (and you’d be right). What makes a great movie is a very personal thing and there isn’t one right answer. We all have our own expectations…

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