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According to a statement from the European Commission VP Andrus Ansip and commissioner Vera Jourová, the EU’s long-awaited data protection reform is set to be unveiled at the end of this year. However, it seems that awareness of GDPR and what it means for businesses is still lacking. According to survey of European IT professionals, carried out by Ipswitch, more than half of respondents (52 percent) stated that they’re not ready for GDPR and more…

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Sony experienced it when hackers intercepted confidential emails from their executive team. Banks suffer it any time their ATM systems go down. And it’s happening right now to Protein World with the #eachbodysready backlash against their posters on London’s underground network. What is it? Brand health coming under fire on social media. It’s not all bad news though. Social media can have a positive impact on brand health, being used to increase organizations’ increase share…

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Last week, we held a webinar that gave attendees a first look at Facebook topic data. This webinar was filled with insights from guest speakers Lu’chen Foster of Facebook and Tim Barker of DataSift. Topic data is anonymous and aggregated content data about specific activities, events, brand names, and other subjects people are sharing on Facebook. With the 2+ million active advertisers on Facebook, the insights gained from aggregated and anonymous Facebook topic data can…

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DataSift is “cool” in so many ways – we have a fantastic team of people, an incredible product and work with an amazing ecosystem of data partners and customers. The good news is, we’re not the only ones who think that DataSift is cool. Today, it gives me great pleasure to announce that DataSift has been named a “Cool Vendor” in Gartner Research’s Cool Vendors in Content and Social Analytics, 2015  report. The report states,…

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Tomorrow the UK goes to the polls to decide which parties will form the government for the next five years. The BBC is not alone in calling this the “first social media election”. Which may seem odd as many gave that tag to the 2010 general election as well. When you look back at 2010 though, the impact of social media – both the efforts of the parties and the comment from the electorate –…

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Josh Camire, co-founder of Ekho, explores how DataSift’s VEDO FOCUS is helping the marketing and data analytics firm achieve significantly higher engagement on behalf of its clients. DataSift puts Ekho’s marketing and data analytics into focus. Quite literally in fact. Here at Ekho, we recently deployed DataSift’s VEDO FOCUS text classification engine to filter and analyze social data streams based on specific topics, concepts or industries. And what a difference it makes. Ekho was the very first customer for DataSift…

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‘The Facebook’, as it was originally known, first appeared in 2004 as a way of capturing online profiles of Harvard undergraduates. It came into mainstream use in 2006 and since then brands have struggled to tap into the real value of social data and use it to make informed business decisions. Marketers analyzing other social networks have encountered the same problem. Many of us will still remember the days of counting mentions, likes, hashtags and…

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The privacy policy is the core element of the overall contract between your company and the prospects and customers that share their data with you. Here are three common mistakes companies make when building or examining their privacy policies. Reusing another company’s privacy policy as your own. A number of companies, especially smaller and newer businesses, think of a privacy policy as simply a checklist item on the project completion timeline for getting a website…

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If there is information about you on the Internet, do you have the right to get it deleted? If you did something a decade, two decades ago that is still showing up in searches when people Google you, do you have the right to ask Google to stop showing it? That’s the central question of the “right to be forgotten.” The European Union (EU) has always been well ahead of other jurisdictions on the road…

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I caught my husband’s iPhone thief. What’s better—cats or dogs? What Internet meme would make a good movie? You can comment on these and an almost infinite number of other discussion topics on Disqus, the web’s most popular third-party commenting engine. Launched in 2007, it already used by 140 million commenters, has 11 billion unique page views per month and powers the commenting on three million web properties, including Bloomberg, Wired and Entertainment Weekly. The tricky bit for you as…

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