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Part of the difficulty and sensitivity of working with Human Data is protecting the privacy of the individuals that data represents. The most important principle to remember is that if you do not need to be processing personally identifiable information (PII), then don’t. When the nature of the analysis does require you to work with this type of data, it needs to be anonymized. In this piece, I will take a look at some techniques…

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How do you get a complete picture of the trends that should shape your future strategy? Insight into upcoming business opportunities and threats? The events your customers care about? Social data intelligence can answer many of these questions—but it’s often only part of the picture. To get a fuller picture you want to see how a topic is being covered in the published media. That’s where the news data supplied by LexisNexis comes in. This titan of global business information…

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It’s a brave person who thinks they have nothing to learn from the Muppets. Today’s lesson comes from that Sesame Street stalwart Cookie Monster. When he first discovered cookies his mantra was “Me want cookie! Me eat cookie! Om nom nom nom”, but as time passed Mr. Monster changed his stance and now sees cookies as a “sometime snack”. Marketers are on a similar trajectory to the furry blue character, if a little behind. Web…

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The United Nations’ Global Pulse initiative is partnering with DataSift to analyze worldwide opinions on vaccinations, poverty and other humanitarian topics. Here’s how they do it. Do Kenyans tweet more about education or healthcare? Do people in Venezuela complain about government corruption, or talk more about the need for affordable food? These are just some of the questions The United Nations’ Global Pulse initiative is trying to answer with DataSift. The results are being fed into an ongoing process to identify…

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The privacy environment is heating up. Its theme in 2015 could simply be “watch this space,” but I’ll flesh that out a little more. I see three areas that could well affect your data programs into the new year and beyond: New default settings on consumer oriented devices. In the past, security has not been the default for consumer devices. Encryption was turned off. SSL was an option you could enable, but it was not required. Passwords were not enabled right out of…

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If you saw my earlier blog posts on PYLON for Facebook Topic Data you will know how PYLON works and what you can do with it. But what is it that you get with topic data that makes it so valuable to brands and marketers? Essentially there are five key capabilities that are available in PYLON that make topic data unique in the marketing industry. Here I will explain what each of these are and provide some sample CSDL code…

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Wordpress

WordPress is the perfect place to pitch your online tent. In fact, this online publishing platform now powers 23% of the entire Internet. It’s a big claim backed by big stats: more than 409 million people view more than 15.5 billion pages each month, and WordPress users publish about 41.7 million new posts and leave 60.5 million new comments each month. One thing’s for certain: organizations can’t afford to ignore WordPress as part of their social data strategy. Here’s the…

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As we continue to offer more and more features to customers, such as PYLON for Facebook Topic Data, we’re also investing to improve the experience building against our platform. This means more useful and relevant content available to marketers, agencies and most importantly – developers. You’re already familiar with our main site, which provides high-level information about our platform and products. Tune into the blog to learn more about specific use cases for PYLON for…

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F8, Facebook’s Developer Conference in San Francisco, has just wrapped up two days of best practices, lessons learned, demos and how-to sessions. Facebook made some exciting announcements, including Messenger Platform and Facebook Analytics for Apps. One F8 session, “Build Products With Privacy in Mind,” caught my eye with a core message that aligns with a key tenet of DataSift’s product vision: Put people first. DataSift and Facebook recently announced a partnership unveiling Facebook topic data. Topic data shows…

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I started at DataSift a couple of months ago and have just taken my first trip to our San Francisco office. I was lucky enough when I was in town to get myself one of the hottest tickets in Silicon Valley – a place at F8, the Facebook developer conference. Enjoying the sunshine of the city’s marina and mingling with some of social tech’s finest, they weren’t the toughest two days of my career, but…

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