public_private

A recent article by Pew Research on American privacy and information sharing behaviors brings the importance of user privacy and its impact on products involving user data into the limelight, especially for the social networks. This issue of privacy is becoming increasingly important for users. The Pew Research study explored how Americans respond to various made-up scenarios where a respondent is offered some reward in exchange for personal data. One of these scenarios is a…

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smarter_agency

You might have seen our recent blog post where we discussed how an agency used Facebook topic data to carry out audience research and refine an upcoming ad campaign. In this post we’ll take a look at how the research was carried using our platform. Using Facebook topic data to understand an audience It naturally follows that the better you can understand your audience, the better you can plan your ad campaign, and therefore the…

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ftd_agency_campaign_blog_post

The image of the Don Draper style creative genius who comes up with great ideas on the fly is a tough one for advertising creatives to live up to. However, the mad men of today do have more tools at their disposal than their 60s counterparts. While the customers of Sterling Cooper only find out whether Don’s idea was any good after it has appeared in the New York Times, these days agencies can perform…

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millenials_food_blog_image

Millennials, that mysterious tribe of under 35 year olds, how is a grizzled old marketer supposed to understand them? We hear from the media that they all speak only in emoji, are addicted to selfies and think that swiping right is a meaningful commitment, but are they really a different species? What, for example, do they eat? One company believed that millennials hold fundamentally different attitudes to food than older consumers. They decided to use…

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2015-12-14 (1)

Here’s a question none of us would mind having to answer: What do you do when you are riding the crest of one of the year’s most successful multi-channel marketing campaigns? It’s certainly a nice problem to have. If you keep running the same content are you resting on your laurels? If you move on are you consigning all that great work to the dustbin of history?   One consumer goods brand had to make…

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2015-12-14

Today we are delighted to announce that we are adding data from a further 57 countries and territories to PYLON for Facebook Topic Data. The addition of insights from the Asia-Pacific region brings the total number of countries covered by the service to 139, expanding even further what was already the largest database of audience opinion ever made available. Countries added today include India, Japan and Australia. A full list of the countries covered by…

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2015-12-09

Every time we buy something we have to make a choice of which product or brand to choose. Marketing and advertising attempt to sway our choices and the strategies used are, to some extent, determined by how we make our decisions. Sometimes the process is instantaneous at the point of sale – we buy the brand we always buy, or the cheapest in front of us – in which case brand building and pricing strategy…

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movie-infographic-blogpost

“Star Wars: The Force Awakens” broke records a month before opening in cinemas, generating more than $50 million in advance ticket sales. While the hotly anticipated movie is set to be one of the biggest films of all time, there’s a huge amount of work from film studios and their agencies that’s needed to ensure the success of marketing campaigns and ultimately get people to the cinema. Film studios are constantly asking: what makes our…

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Balance icon (flat design with long shadows)

Have you visited TripAdvisor recently? If so, you’ll know that whenever you browse a hotel, or travel to a city, TripAdvisor frequently follows that up with recommendations on other hotels nearby. And reminds you again the next day. And sometimes the next. You don’t remember asking TripAdvisor for this service—but you receive it nonetheless. Is this convenience or intrusion? Many see it as interference. There is a gathering sense of unease among many people that…

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2015-12-07

You might have seen our recent blog post where we highlighted some surprising findings about snacking habits based on research using Facebook topic data. In this post we’ll take a look at how the research was carried using our platform. Testing long-held assumptions We’re all increasingly looking to make better data-informed decisions. In this case an agency working on behalf of a brand of popular snack was looking to improve the effectiveness of their advertising…

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