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Over the last few months, the DataSift team has been a little busy. You may have seen a few press articles on our partnership with Facebook, which for the first time ever gives marketers and brands insight into the trends and topics being discussed on Facebook in a privacy-safe way. As the first company to be allowed to roll out its technology behind Facebook’s firewall and give organizations access to anonymized, aggregated topic data, we certainly have a lot to…

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You might have seen the recent announcement  that Twitter has ended their partnership agreement with DataSift, meaning that as of August 13th 2015, you will need to license Twitter data directly from Gnip. If you are an existing DataSift customer you’ll notice there are many feature gaps you’ll need to consider when moving to Gnip. We outlined these in a previous post. We know that most of our customers use us to process more than…

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Light Bulb Concept

In a previous post, I wrote about the ethical and legal risk faced by businesses processing personally identifiable information as part of a Big Data program. These are not the only challenges facing companies that want to garner insights from social data, there is also the question of infrastructure. Infrastructure is one of those things that most CEOs and CMOs don’t like to think about – a necessary evil with problems that can be fixed…

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As many of you know, we recently partnered with Facebook to bring Facebook topic data to marketers. Marketers will get a deeper understanding into the topics people are engaging in on Facebook, helping them create better content, ads and marketing campaigns. With this exciting news, we know many of you have questions regarding Facebook topic data. How does PYLON for Facebook Topic Data work? What advantages can topic data create for my company? We have…

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the-gap

The news of Twitter’s termination of our data licensing contract will mean disruption for hundreds of companies. For most businesses, this will not just be a case of switching from one supplier to another, over 80% of our customers leverage capabilities that do not exist in Gnip. This blog post is for those of you who wish to continue using Twitter data. It highlights the main differences that need to be taken into consideration when…

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failwhale

UPDATE, SATURDAY, APRIL 11, 2:10PM PST Our first and foremost concern upon receiving the news from Twitter about suspending our months-long negotiations and no further interest in being involved in PYLON, our new privacy-first technology, was to inform our customers and explain the situation. However, based on your feedback and what we’ve been reading in the press, I believe that more explanation is needed. Thank you for all the words of support, but in case…

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Businessman with bag over head working on computer

Part of the difficulty and sensitivity of working with Human Data is protecting the privacy of the individuals that data represents. The most important principle to remember is that if you do not need to be processing personally identifiable information (PII), then don’t. When the nature of the analysis does require you to work with this type of data, it needs to be anonymized. In this piece, I will take a look at some techniques…

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How do you get a complete picture of the trends that should shape your future strategy? Insight into upcoming business opportunities and threats? The events your customers care about? Social data intelligence can answer many of these questions—but it’s often only part of the picture. To get a fuller picture you want to see how a topic is being covered in the published media. That’s where the news data supplied by LexisNexis comes in. This titan of global business information…

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It’s a brave person who thinks they have nothing to learn from the Muppets. Today’s lesson comes from that Sesame Street stalwart Cookie Monster. When he first discovered cookies his mantra was “Me want cookie! Me eat cookie! Om nom nom nom”, but as time passed Mr. Monster changed his stance and now sees cookies as a “sometime snack”. Marketers are on a similar trajectory to the furry blue character, if a little behind. Web…

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The United Nations’ Global Pulse initiative is partnering with DataSift to analyze worldwide opinions on vaccinations, poverty and other humanitarian topics. Here’s how they do it. Do Kenyans tweet more about education or healthcare? Do people in Venezuela complain about government corruption, or talk more about the need for affordable food? These are just some of the questions The United Nations’ Global Pulse initiative is trying to answer with DataSift. The results are being fed into an ongoing process to identify…

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