optimize_blog_image

Last Thursday we held a webinar, How to Optimize Your Marketing Strategy with Facebook Topic Data. This was our second webinar where we highlighted new real-life use case examples of how brands have been leveraging Facebook topic data.  Facebook topic data allows insights to be drawn from posts, likes, comments and shares across the entire Facebook network. With 1.59 billion monthly active users, Facebook is the largest source of public opinion. But what does that mean…

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revv_up_auto_ sales

I recently read an AdExchanger piece that discussed opportunities for the auto-industry to make better use of data in its advertising. The author, Maxwell Knight of Turn, describes the challenges presented by having branding dealt with at a national level and direct-response happening at a regional level. Knight argues that rather than taking the traditional approach of identify individual customers based on searches and clicks, and programmatically serving ads, the automakers would benefit at both…

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pylon_privacy_law

It’s probably just my age, but it feels like we are living in a time of rapid technological advancement. Things are changing so fast in the world of mobile, social and the sharing economy that it can be difficult for an old codger like me to keep up. Well, if you think it’s hard for an individual to stay current, how must it be for governments? It must be like a game of legislative whack-a-mole….

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superbowl_2

The biggest sporting event of the year may be over, but the jury is still out as to what were the best and worst Super Bowl ads this year. While there are plenty of articles out there offering secrets to a successful Super Bowl ad, none really showed how you can implement those suggestions. You just secured a Super Bowl ad spot, now customers are lining up to hand you their money right? This is…

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picture_behind_numbers_150x150

Any data without context is just numbers. If your company has quarterly revenue of $100m that might sound good, but if you were forecasting $200m you’re in some trouble. The forecast provides the context to the absolute number. When you’re looking at social data finding context is also important. If you know that 10,000 people are posting about your brand, how do you put that number in context? You can compare to competitors to look…

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car_purchasing_150x150_blog

You might have seen our recent blog post where we discussed how an agency used Facebook topic data to understand how audiences make car purchasing decisions. In this post we’ll take a look at how the research was carried out using our platform. Using Facebook topic data to understand behavior It can be difficult to understand how members of an audience consider a large purchasing decision, such as buying a car. Buying a car is…

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facebook_beats_expectations

It’s my favorite time of the quarter again. The day when I go through half of the work I have done over the last three months and change one number by about 0.05. That might sound like a small change, but it has huge implications, because today is the day after Facebook announced its quarterly results. The number I am changing is the number of people who are active on Facebook every month and it…

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public_private

A recent article by Pew Research on American privacy and information sharing behaviors brings the importance of user privacy and its impact on products involving user data into the limelight, especially for the social networks. This issue of privacy is becoming increasingly important for users. The Pew Research study explored how Americans respond to various made-up scenarios where a respondent is offered some reward in exchange for personal data. One of these scenarios is a…

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smarter_agency

You might have seen our recent blog post where we discussed how an agency used Facebook topic data to carry out audience research and refine an upcoming ad campaign. In this post we’ll take a look at how the research was carried using our platform. Using Facebook topic data to understand an audience It naturally follows that the better you can understand your audience, the better you can plan your ad campaign, and therefore the…

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ftd_agency_campaign_blog_post

The image of the Don Draper style creative genius who comes up with great ideas on the fly is a tough one for advertising creatives to live up to. However, the mad men of today do have more tools at their disposal than their 60s counterparts. While the customers of Sterling Cooper only find out whether Don’s idea was any good after it has appeared in the New York Times, these days agencies can perform…

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