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Over the weekend the reality of big data came into sharp relief as two agency stalwarts, the Omnicom Group and Publicis Groupe announced their merger to form a new media powerhouse. But the real news is the reason they decided to merge: big data.

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We’ve all heard that a picture is worth 1,000 words. After seeing some of the visualization projects that our data science team has been working on in anticipation of today’s announcements regarding managed data sources and our Tableau partnership, I can confirm that the old adage holds true. One of the projects that I thought demonstrated the true power of social data analysis and visualization explored the connection between Facebook Pages, Instagram and the release of some of this year’s biggest movies.

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LeWeb analytics dashboard

We’re excited to announce that DataSift and Tableau have teamed up with LeWeb to bring real-time social analytics to LeWeb London ’13, providing a unique insight into the global social conversations around Europe’s must-attend event for technology entrepreneurs and innovators. Taking place on June 5th & 6th, this year’s LeWeb London brings together thousands of tech innovators to discuss the Social and Sharing Economy both as attendees and for people watching the live stream at…

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Yesterday, I woke to find that the rumors that had been flying over the weekend were true—my former employer Yahoo! was buying Tumblr. During the course of the day I’ve read a variety of articles debating the merits of the deal, commentary on the likelihood that Yahoo will in fact screw up Tumblr, and speculation about just how rich David Karp is going to be. As CEO of DataSift, this is an exciting and important event for the company and Marissa Mayer’s strategy, but the first take news and commentary on the announcement misses several important points about what is happening in social and in the market right now.

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Brands + Twitter is a powerful combination and DataSift customer Nestivity recently published their take on the Top 25 Most Engaged Brands on Twitter today. A high level of engagement with customers via social channels has become an imperative for brands and those that “get it” will outperform the competitors. Nestivity commissioned a survey with Evolve Capital, in partnership with Dr. Natalie Petouhoff, which looked at the top 100 most followed brands on Twitter, resulting…

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We’re excited to share this cool infographic from London based creative agency and DataSift customer, FACE. Leveraging Pulsar TRAC, their newly launched social media intelligence tool powered by DataSift, FACE has introduced a series of data studies called How Stuff Spreads, which explores how digital content spreads across the social web.

This first installment explores how Gangnam Style and Harlem Shake became global memes by comparing how the top 5 versions of each video were shared on Twitter by looking at 8 dimensions of each meme: shape, lifespan, popularity, shareability, globality, amplification, variation and diffusion network.

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Rob Bailey

Last week, the official account of the Associated Press (@AP) was hacked and the account was used to Tweet the false news that the White House had been bombed and President Obama was injured as part of a potential attack. The Dow Jones Industrial Average proceeded to plummet almost 150 points, as did several other market indices around the world. I think this is an incredibly important moment in time and important learning experience, but…

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A record number of Tweets were reported relating to big data within the technology sector in 2012 showing a continual growth of social interaction around ‘Big Data’. Using our sophisticated social data platform, we ran a DataSift Historics query against our hot list of Big Data products and conversations to identify which vendors were the most socially interactive, which domains were the most favorable in publicizing ’Big Data’ Tweets, the quarterly traffic progression for mentions of ‘Big…

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As a big data platform for social data, we’re always looking for new ways we can innovate to extend our platform to make it easier for companies to filter and receive social data from us. Today we’re proud to announce a new service available today to our customers: DataSift Carrier Pigeon Delivery.

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With the vastness of the information at hand, and ever-greater access to that information, news agencies have to cope with a reality that their readers may never come to them for a headline again. The headlines are already out there, via Twitter, via Facebook, via whatever medium that is your particular preference. In 140 characters, the news is being broken before news agencies even realize it’s news. When your customers are beating you to the product, it changes the game.

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