Computer security sign

The privacy environment is heating up. Its theme in 2015 could simply be “watch this space,” but I’ll flesh that out a little more. I see three areas that could well affect your data programs into the new year and beyond: New default settings on consumer oriented devices. In the past, security has not been the default for consumer devices. Encryption was turned off. SSL was an option you could enable, but it was not required. Passwords were not enabled right out of…

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five_pylon_blog (1)

If you saw my earlier blog posts on PYLON for Facebook Topic Data you will know how PYLON works and what you can do with it. But what is it that you get with topic data that makes it so valuable to brands and marketers? Essentially there are five key capabilities that are available in PYLON that make topic data unique in the marketing industry. Here I will explain what each of these are and provide some sample CSDL code…

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Wordpress

WordPress is the perfect place to pitch your online tent. In fact, this online publishing platform now powers 23% of the entire Internet. It’s a big claim backed by big stats: more than 409 million people view more than 15.5 billion pages each month, and WordPress users publish about 41.7 million new posts and leave 60.5 million new comments each month. One thing’s for certain: organizations can’t afford to ignore WordPress as part of their social data strategy. Here’s the…

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iStock_000014949969Medium

As we continue to offer more and more features to customers, such as PYLON for Facebook Topic Data, we’re also investing to improve the experience building against our platform. This means more useful and relevant content available to marketers, agencies and most importantly – developers. You’re already familiar with our main site, which provides high-level information about our platform and products. Tune into the blog to learn more about specific use cases for PYLON for…

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CBIRHAQU8AAxV3J

F8, Facebook’s Developer Conference in San Francisco, has just wrapped up two days of best practices, lessons learned, demos and how-to sessions. Facebook made some exciting announcements, including Messenger Platform and Facebook Analytics for Apps. One F8 session, “Build Products With Privacy in Mind,” caught my eye with a core message that aligns with a key tenet of DataSift’s product vision: Put people first. DataSift and Facebook recently announced a partnership unveiling Facebook topic data. Topic data shows…

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f8

I started at DataSift a couple of months ago and have just taken my first trip to our San Francisco office. I was lucky enough when I was in town to get myself one of the hottest tickets in Silicon Valley – a place at F8, the Facebook developer conference. Enjoying the sunshine of the city’s marina and mingling with some of social tech’s finest, they weren’t the toughest two days of my career, but…

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World-wide web

We all have an expectation of privacy, but each person’s expectation differs. Whilst some are perfectly happy to open-up on public networks like Twitter, others rail against targeted advertising. Some people see the actions of the NSA and GCHQ revealed by Edward Snowden as an appropriate measure to prevent terrorist atrocities, others would rather the government didn’t read all their emails. These differences are not confined to people, there are many different privacy regimes around…

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facebook_topic_data

Last week Facebook and Datasift announced the release of topic data, a new way for brands to understand their audiences through their Facebook activity. Today, Francesco Dorazio of Pulsar, a researcher and designer with a social science and digital media background discusses why Facebook topic data is a big deal for the marketing industry.  Facebook topic data, which can be tapped into through Datasift’s new product PYLON, analyzes what 1.39 billion people are talking about on the platform and…

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iStock_000020682427Medium

The Washington Post weren’t kidding when they declared that, Tumblr is the new front page of the Internet. The fastest growing social platform in 2014, Tumblr is stacked high with everything from stories, photos and TV shows, to links, Spotify tracks, fashion and art. 460 million visitors each month engage with 227 million different blogs. Once you follow a blog, all of its posts show up in your dashboard. If you see something you like, you can reblog it to…

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idc_book_cover

In the second of the three-part series, we reveal how content analytics can help even very small analytics team make sense of mountains of Human Data. Astronomers have just discovered a huge and ancient black hole at the edge of our universe. According to BBC News, it is smaller than an atom, but contains as much material as 12 thousand million (12 billion) stars—some the size of the sun. Now, this is a humble DataSift blog, not an astrophysics lesson, so…

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