2015-12-07

You might have seen our recent blog post where we highlighted some surprising findings about snacking habits based on research using Facebook topic data. In this post we’ll take a look at how the research was carried using our platform. Testing long-held assumptions We’re all increasingly looking to make better data-informed decisions. In this case an agency working on behalf of a brand of popular snack was looking to improve the effectiveness of their advertising…

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2015-12-02

We all love shiny new things. The word novelty sums it up, blending the two ideas of newness and excitement. When it comes to products, most of us are more likely to talk about something new that we will have forgotten about in a year than something we have used for decades. Now I think about it, it all seems a bit harsh on those brands that are taken for granted. Won’t somebody think of…

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Businessmen in tug-of-war competition, VECTOR, EPS10

Snapchat last year agreed to settle charges that it deceived consumers with promises about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the amount of personal data it collected and the security measures taken to protect that data from disclosure. In fact, Snapchat’s failure to secure its Find Friends feature resulted in a security breach that enabled attackers to compile a database of 4.6 million…

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HiRes

New numbers from eMarketers show strong social network ad revenue growth. This is great for the social networks but did the money advertisers spent go to the right places? Social is no longer the new kid on the block as an advertising media category. According to WSJ, digital ad spending in the U.S. is about to surpass TV ad spending for the first time in 2016. Being the star performer and one of the fastest…

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Travel World Indicating Traveller Roam And Global

Back in July we unveiled our partner portal, helping marketers and agencies across the globe gain incredible insights from Facebook topic data. Working with a best-fit partner, marketers can use intelligence gleaned from Facebook topic data to improve the impact of marketing campaigns, produce more relevant content, make informed business decisions and much, much more. In fact, Facebook topic data is changing brand and agencies’ worlds. The data has transformed the advertising strategy for a…

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2015-11-02

With 1.55 billion monthly active users, Facebook is by far the largest record of public opinion that has ever existed.Now with the availability of Facebook topic data, companies are excited more than ever to gain meaningful insights from Facebook, and why wouldn’t they be? The other week we held a webinar where we presented 10 reasons to get excited by Facebook topic data. The webinar highlighted the importance of Facebook topic data as a channel….

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businessman walking risk.vector

How much is your digital identity worth? It’s a question we should all be asking ourselves. Digital identity is so much more than just your user name and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, work and socialize. That identity data is one of the greatest assets any organization…

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super_public_blog_image

Super Public text samples are available from November 18th for all PYLON for Facebook Topic Data customers at no extra cost. Today, we are pleased to announce the availability of Super Public text samples, a new feature of PYLON for Facebook Topic Data that allows customers to retrieve public Facebook posts that match their filtering rules. Organizations will be able to validate their filters against these Super Public posts to gain additional confidence in their…

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2015-11-12

It’s the equivalent of leaving your front door open, and a stranger walking around your house checking through your drawers, opening your mail and reading your private diary. It’s the downside of all the data that surrounds us: a lack of data privacy. Too often our personal data is vulnerable to breaches, hacking and misuse. And once in the public domain, that data can be used for criminal purposes, while having damaging consequences for the…

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2015-11-11

It is often said that a company’s reputation is its most valuable asset, but it is a fragile thing. No less an authority than Warren Buffett said “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s connected world it can sometimes feel like things happen even faster than that, as negative content can spread across the globe before a company knows what has hit it. In ancient times…

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