2015-10-16

Planning is important. As the old saying goes “by failing to prepare, you are preparing to fail”, but it’s possible to be too precious about our plans. In this world of fast moving data, we have to be flexible enough to change tack when new information becomes available. Anonymous and aggregated Facebook topic data provides insights in real-time from across the Facebook network that can be used to improve business plans and outcomes. One company…

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Having the data is only a part of the puzzle. Marrying that data with your inventory of available next actions and ideas is the really tough part. Here are some quick rules of thumb for informing and executing better decisions using data within your marketing activities. Budget for test, and then test, fail, recover quickly, and then test again. People are naturally resistant to failing, but with new data from everywhere available you, failure is…

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Your clients are getting lots of heat about social data measurement. Here is some practical advice to put you on the right track. It’s the knock on the door that haunts every chief marketing officer (CMO). The chief executive officer (CEO) is standing there. He has spotted the company is trending on social media, that a recent campaign in receiving a high volume of ‘likes’, and wants to know what impact it is having on…

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Anonymized and aggregated Facebook topic data is an amazing resource for understanding your audience. With 1.49 billion monthly active users, Facebook represents a focus group like no other. Many of us pride ourselves on knowing our key audiences already and make assumptions based on that knowledge. Well, you know what they say about pride and assumptions. One ad agency was smart enough to test its assumptions about key audiences for a snack brand it was…

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We’ve always believed that social interaction between advertisers and consumers is a win-win. Facebook’s recent release of capabilities that allow viewers to engage with TV shows makes this “social meets Hollywood” objective a reality. As reported in Adweek’s “Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows“:  “…Facebook—with its 213 million monthly active users in the U.S.—announced new tools aimed at helping TV producers better engage audiences during live broadcasts.” The…

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Technology has changed the way we watch TV – and I’m not talking about being able to watch three episodes of “The Walking Dead” every night for three weeks (not recommended, bad for the nerves). I’m talking about the way we actually watch TV – what we do whilst the show is on.We no longer sit slack-jawed letting the images wash over us, now we clench our jaws and let the world know what we…

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If you’d like to see how PYLON can help you get insights from Facebook topic data, then check out the video below. In the video you will get a taste of the different methods for building filters, how to record data to an index and how to extract insights from Facebook topic data. You’ll see how to build filters to isolate the data you are interested in from the real-time feed of anonymized posts, comments…

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One of Roald Dahl’s many fantastic short stories is “The Great Automatic Grammatizator”, written in 1953 it tells the story of a machine that could write fiction. As I recall it, the machine could churn out books at a phenomenal rate and would incorporate feedback on what proved popular into its future works. We are not quite in the age of Artificial Intelligence (AI) fiction yet, but human data is playing an important part in…

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Imagine a crystal ball with an LCD screen—you point it at your data, ask a question about the future, and it will give you its best guess as to outcomes. That is what the future of predictive decision making, or predictive analytics, looks like. While we are not quite at that magical crystal ball moment, there are some key trends and currents affective the development of predictive analytics right now in the marketplace. Too much…

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Because tomorrow, it’s all about Human Data. Big Data has become a big buzzword in marketing in recent years. As a CMO, you’re told that if you are not using Big Data for marketing, you’re missing out. But do you? Experts in the field predict that a half of Big Data projects will fail mostly due to their complexity, management failures and not setting clear business objectives. Could focusing on human-generated data instead be of…

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