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Millennials, that mysterious tribe of under 35 year olds, how is a grizzled old marketer supposed to understand them? We hear from the media that they all speak only in emoji, are addicted to selfies and think that swiping right is a meaningful commitment, but are they really a different species? What, for example, do they eat? One company believed that millennials hold fundamentally different attitudes to food than older consumers. They decided to use…

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2015-12-14 (1)

Here’s a question none of us would mind having to answer: What do you do when you are riding the crest of one of the year’s most successful multi-channel marketing campaigns? It’s certainly a nice problem to have. If you keep running the same content are you resting on your laurels? If you move on are you consigning all that great work to the dustbin of history?   One consumer goods brand had to make…

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2015-12-14

Today we are delighted to announce that we are adding data from a further 57 countries and territories to PYLON for Facebook Topic Data. The addition of insights from the Asia-Pacific region brings the total number of countries covered by the service to 139, expanding even further what was already the largest database of audience opinion ever made available. Countries added today include India, Japan and Australia. A full list of the countries covered by…

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2015-12-09

Every time we buy something we have to make a choice of which product or brand to choose. Marketing and advertising attempt to sway our choices and the strategies used are, to some extent, determined by how we make our decisions. Sometimes the process is instantaneous at the point of sale – we buy the brand we always buy, or the cheapest in front of us – in which case brand building and pricing strategy…

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movie-infographic-blogpost

“Star Wars: The Force Awakens” broke records a month before opening in cinemas, generating more than $50 million in advance ticket sales. While the hotly anticipated movie is set to be one of the biggest films of all time, there’s a huge amount of work from film studios and their agencies that’s needed to ensure the success of marketing campaigns and ultimately get people to the cinema. Film studios are constantly asking: what makes our…

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Balance icon (flat design with long shadows)

Have you visited TripAdvisor recently? If so, you’ll know that whenever you browse a hotel, or travel to a city, TripAdvisor frequently follows that up with recommendations on other hotels nearby. And reminds you again the next day. And sometimes the next. You don’t remember asking TripAdvisor for this service—but you receive it nonetheless. Is this convenience or intrusion? Many see it as interference. There is a gathering sense of unease among many people that…

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2015-12-07

You might have seen our recent blog post where we highlighted some surprising findings about snacking habits based on research using Facebook topic data. In this post we’ll take a look at how the research was carried using our platform. Testing long-held assumptions We’re all increasingly looking to make better data-informed decisions. In this case an agency working on behalf of a brand of popular snack was looking to improve the effectiveness of their advertising…

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2015-12-02

We all love shiny new things. The word novelty sums it up, blending the two ideas of newness and excitement. When it comes to products, most of us are more likely to talk about something new that we will have forgotten about in a year than something we have used for decades. Now I think about it, it all seems a bit harsh on those brands that are taken for granted. Won’t somebody think of…

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Businessmen in tug-of-war competition, VECTOR, EPS10

Snapchat last year agreed to settle charges that it deceived consumers with promises about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the amount of personal data it collected and the security measures taken to protect that data from disclosure. In fact, Snapchat’s failure to secure its Find Friends feature resulted in a security breach that enabled attackers to compile a database of 4.6 million…

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HiRes

New numbers from eMarketers show strong social network ad revenue growth. This is great for the social networks but did the money advertisers spent go to the right places? Social is no longer the new kid on the block as an advertising media category. According to WSJ, digital ad spending in the U.S. is about to surpass TV ad spending for the first time in 2016. Being the star performer and one of the fastest…

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