Computer software apps

‘The Facebook’, as it was originally known, first appeared in 2004 as a way of capturing online profiles of Harvard undergraduates. It came into mainstream use in 2006 and since then brands have struggled to tap into the real value of social data and use it to make informed business decisions. Marketers analyzing other social networks have encountered the same problem. Many of us will still remember the days of counting mentions, likes, hashtags and…

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iStock_000053484858Medium

The privacy policy is the core element of the overall contract between your company and the prospects and customers that share their data with you. Here are three common mistakes companies make when building or examining their privacy policies. Reusing another company’s privacy policy as your own. A number of companies, especially smaller and newer businesses, think of a privacy policy as simply a checklist item on the project completion timeline for getting a website…

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forgotten

If there is information about you on the Internet, do you have the right to get it deleted? If you did something a decade, two decades ago that is still showing up in searches when people Google you, do you have the right to ask Google to stop showing it? That’s the central question of the “right to be forgotten.” The European Union (EU) has always been well ahead of other jurisdictions on the road…

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blog_disqus

I caught my husband’s iPhone thief. What’s better—cats or dogs? What Internet meme would make a good movie? You can comment on these and an almost infinite number of other discussion topics on Disqus, the web’s most popular third-party commenting engine. Launched in 2007, it already used by 140 million commenters, has 11 billion unique page views per month and powers the commenting on three million web properties, including Bloomberg, Wired and Entertainment Weekly. The tricky bit for you as…

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Over the last few months, the DataSift team has been a little busy. You may have seen a few press articles on our partnership with Facebook, which for the first time ever gives marketers and brands insight into the trends and topics being discussed on Facebook in a privacy-safe way. As the first company to be allowed to roll out its technology behind Facebook’s firewall and give organizations access to anonymized, aggregated topic data, we certainly have a lot to…

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You might have seen the recent announcement  that Twitter has ended their partnership agreement with DataSift, meaning that as of August 13th 2015, you will need to license Twitter data directly from Gnip. If you are an existing DataSift customer you’ll notice there are many feature gaps you’ll need to consider when moving to Gnip. We outlined these in a previous post. We know that most of our customers use us to process more than…

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Light Bulb Concept

In a previous post, I wrote about the ethical and legal risk faced by businesses processing personally identifiable information as part of a Big Data program. These are not the only challenges facing companies that want to garner insights from social data, there is also the question of infrastructure. Infrastructure is one of those things that most CEOs and CMOs don’t like to think about – a necessary evil with problems that can be fixed…

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facebook_topic_email

As many of you know, we recently partnered with Facebook to bring Facebook topic data to marketers. Marketers will get a deeper understanding into the topics people are engaging in on Facebook, helping them create better content, ads and marketing campaigns. With this exciting news, we know many of you have questions regarding Facebook topic data. How does PYLON for Facebook Topic Data work? What advantages can topic data create for my company? We have…

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the-gap

The news of Twitter’s termination of our data licensing contract will mean disruption for hundreds of companies. For most businesses, this will not just be a case of switching from one supplier to another, over 80% of our customers leverage capabilities that do not exist in Gnip. This blog post is for those of you who wish to continue using Twitter data. It highlights the main differences that need to be taken into consideration when…

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failwhale

UPDATE, SATURDAY, APRIL 11, 2:10PM PST Our first and foremost concern upon receiving the news from Twitter about suspending our months-long negotiations and no further interest in being involved in PYLON, our new privacy-first technology, was to inform our customers and explain the situation. However, based on your feedback and what we’ve been reading in the press, I believe that more explanation is needed. Thank you for all the words of support, but in case…

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