2015-10-28

Think you know where to devote your ad dollars? Think again. See how data-driven marketing agencies can ride to the rescue. AIDA. That is the acronym written on the whiteboard in almost every marketing department. Awareness, interest, desire, action. Promote your products to customers and prospects in that order. Start by making the customer aware of your product through mainstream print, broadcast and billboard ads. Then steadily work customers through the funnel: build their interest in…

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While Big Data and its associated phenomena and pomp are very popular these days, it seems many organizations are missing a lot of opportunity to improve their results and their businesses with the data that is already right under their nose. I am talking small data, the data that you normally have access to through your regular reporting functionality, or the data you look at now but look at only as a one off report…

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2015-10-26

Last week, Facebook announced updates to Facebook Search. Along with improved search suggestions, search has now been expanded to include public posts. It was only last year that Facebook transformed its search bar, combining its original purpose of finding people with the ability to find results from your friends’ posts. This has now been taken to the next level with public posts also being returned (initially only posts in US English will be included). The…

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It’s rare to work with someone that helps build and define an industry. From inventing the Retweet Button, to creating a new privacy-safe approach for social data analysis, Nick Halstead has been at the forefront of the social data industry since its inception only a few years ago. Having worked with Nick as Chief Product Officer over the last 4 years, I’d like to thank him for the passion, energy and entrepreneurism in taking an…

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After much deliberation, I’ve decided the time has come to step down as CEO of DataSift and return to building early stage businesses. Tim Barker my longtime Chief Product Officer and DataSift veteran will be taking over as CEO effective immediately. We have accomplished a lot over the past seven years since I embarked on the journey that has lead DataSift to where we are today. When I founded DataSift, based on our partnership with…

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Facebook topic data delivers invaluable insights into the opinions of 1.49 billion Facebook monthly users. Now that you can finally access this data, what can you actually do with it? The other week we held a webinar presenting four real-life use case examples of Facebook topic data in action. These use cases show the value of Facebook topic data and how marketers and agencies are leveraging it to make better decisions. If you want to…

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2015-10-16

Planning is important. As the old saying goes “by failing to prepare, you are preparing to fail”, but it’s possible to be too precious about our plans. In this world of fast moving data, we have to be flexible enough to change tack when new information becomes available. Anonymous and aggregated Facebook topic data provides insights in real-time from across the Facebook network that can be used to improve business plans and outcomes. One company…

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Having the data is only a part of the puzzle. Marrying that data with your inventory of available next actions and ideas is the really tough part. Here are some quick rules of thumb for informing and executing better decisions using data within your marketing activities. Budget for test, and then test, fail, recover quickly, and then test again. People are naturally resistant to failing, but with new data from everywhere available you, failure is…

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Your clients are getting lots of heat about social data measurement. Here is some practical advice to put you on the right track. It’s the knock on the door that haunts every chief marketing officer (CMO). The chief executive officer (CEO) is standing there. He has spotted the company is trending on social media, that a recent campaign in receiving a high volume of ‘likes’, and wants to know what impact it is having on…

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Anonymized and aggregated Facebook topic data is an amazing resource for understanding your audience. With 1.49 billion monthly active users, Facebook represents a focus group like no other. Many of us pride ourselves on knowing our key audiences already and make assumptions based on that knowledge. Well, you know what they say about pride and assumptions. One ad agency was smart enough to test its assumptions about key audiences for a snack brand it was…

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