With an almost $4 million US dollar price tag for thirty seconds of air time, a Super Bowl commercial is a big investment for brands—and when you consider the additional costs of producing the commercial and supporting brand materials, how do you prove the value of your investment? With the real-time marketing that comes with Twitter, brands are now able to see, almost instantaneously, the reaction and impact of their investment. In today’s infographic, DataSift…continue reading »
Today, were rounding up this week’s top social media stories from around the web. As the year comes to a close, the web has provided an abundance of data analysis of trends, news, and events that have shaped 2012. From the 2012 Summer Olympics, SOPA, Curiosity Rover, U.S Presidential Election and Superstorm Sandy, social media has captured and shared the global pulse of humanity.continue reading »
Here at DataSift, we live and breathe all things social data. We are constantly amazed by the pioneers who are manipulating that data in extraordinary ways that promote innovations we never thought possible and get especially excited about those who use big data for the greater good of humanity.
That’s why we enjoyed our interview with Jake Porway, Founder and Executive Director of DataKind, a non-profit organization that brings together data scientists and social organizations to correlate big data and provide solutions about global social issues.
The recent launch of our re-syndication partnership with bitly allows us to see the connections between conversations and clicks like never before. Using simple analysis techniques to delve into rich data sets we are able to identify key influencer events, local variations in interests and which companies are best able to ride the wave of excitement around a breaking story.
When focusing on the week leading up to Skyfall’s U.S. opening on November 9, we discovered that people from 180 countries visited more than 2,300 different websites discussing Skyfall, covering reviews, trailers, interviews, the soundtrack and other angles.
Your company’s level of social influence has a huge impact on how users trust and take to your brand. Of course, you need to build trust first in order to actually grow your influence. Sounds like a chicken and the egg scenario, wouldn’t you say? Follow these 7 steps and you’ll learn exactly how to build trust and grow your social influence simultaneouslycontinue reading »
Earlier this week, IBM published a report that claimed that social traffic from sites like Twitter and Facebook only had a negligible effect on traffic to online retailers. Considering the massive flood of Tweets, Facebook Likes, and bitly clicks that all of us at DataSift saw about these major shopping events in our feeds, I was surprised by IBM’s findings and think they may have given marketers the very wrong impression that social traffic wasn’t important…continue reading »
Check out our latest Infographic: Whether you were first in line at the mall by 8pm on Thanksgiving day, avoided the crowds with a CyberMonday online shopping spree or just spent a quiet weekend checking your Twitter and Facebook feeds, Black Friday deals were probably an inescapable part of your holiday weekend.continue reading »
One of my favorite things to read are blog posts from other entrepreneurs of lessons they’ve learned in the trenches. (For example, here’s a great post from the founder of Quirky). I thought I’d share some assumptions I’ve learned during the past year. Most are insights gleaned from mistakes I’ve made repeatedly or seen other entrepreneurs make.continue reading »
As a Big Data platform for social, we’re continually working on how we can extend the value of insights that companies can derive from social data. Today we’re excited to announce our resyndication partnership with bitly (you can read the full announcement here) – bringing the social clickstream into our platform and integrating it to enable entirely new ways to analyze and act on social data insights.continue reading »
During the past few days I’ve received lots of great emails, Facebook messages and DMs congratulating our team for closing the most recent round of funding. I believe that congratulating a company for raising a round is like congratulating a chef for coming back from the supermarket with groceries. Funding is not winning. It’s more gas in the tank to take the company further. So, rather than celebrate, we’re using this as an opportunity for reflection – what’s worked, what we’ve learned and the road ahead.continue reading »