It’s probably just my age, but it feels like we are living in a time of rapid technological advancement. Things are changing so fast in the world of mobile, social and the sharing economy that it can be difficult for an old codger like me to keep up. Well, if you think it’s hard for an individual to stay current, how must it be for governments? It must be like a game of legislative whack-a-mole….

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The biggest sporting event of the year may be over, but the jury is still out as to what were the best and worst Super Bowl ads this year. While there are plenty of articles out there offering secrets to a successful Super Bowl ad, none really showed how you can implement those suggestions. You just secured a Super Bowl ad spot, now customers are lining up to hand you their money right? This is…

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Any data without context is just numbers. If your company has quarterly revenue of $100m that might sound good, but if you were forecasting $200m you’re in some trouble. The forecast provides the context to the absolute number. When you’re looking at social data finding context is also important. If you know that 10,000 people are posting about your brand, how do you put that number in context? You can compare to competitors to look…

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You might have seen our recent blog post where we discussed how an agency used Facebook topic data to understand how audiences make car purchasing decisions. In this post we’ll take a look at how the research was carried out using our platform. Using Facebook topic data to understand behavior It can be difficult to understand how members of an audience consider a large purchasing decision, such as buying a car. Buying a car is…

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It’s my favorite time of the quarter again. The day when I go through half of the work I have done over the last three months and change one number by about 0.05. That might sound like a small change, but it has huge implications, because today is the day after Facebook announced its quarterly results. The number I am changing is the number of people who are active on Facebook every month and it…

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A recent article by Pew Research on American privacy and information sharing behaviors brings the importance of user privacy and its impact on products involving user data into the limelight, especially for the social networks. This issue of privacy is becoming increasingly important for users. The Pew Research study explored how Americans respond to various made-up scenarios where a respondent is offered some reward in exchange for personal data. One of these scenarios is a…

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You might have seen our recent blog post where we discussed how an agency used Facebook topic data to carry out audience research and refine an upcoming ad campaign. In this post we’ll take a look at how the research was carried using our platform. Using Facebook topic data to understand an audience It naturally follows that the better you can understand your audience, the better you can plan your ad campaign, and therefore the…

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The image of the Don Draper style creative genius who comes up with great ideas on the fly is a tough one for advertising creatives to live up to. However, the mad men of today do have more tools at their disposal than their 60s counterparts. While the customers of Sterling Cooper only find out whether Don’s idea was any good after it has appeared in the New York Times, these days agencies can perform…

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Millennials, that mysterious tribe of under 35 year olds, how is a grizzled old marketer supposed to understand them? We hear from the media that they all speak only in emoji, are addicted to selfies and think that swiping right is a meaningful commitment, but are they really a different species? What, for example, do they eat? One company believed that millennials hold fundamentally different attitudes to food than older consumers. They decided to use…

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Here’s a question none of us would mind having to answer: What do you do when you are riding the crest of one of the year’s most successful multi-channel marketing campaigns? It’s certainly a nice problem to have. If you keep running the same content are you resting on your laurels? If you move on are you consigning all that great work to the dustbin of history?   One consumer goods brand had to make…

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