360 view

Many businesses dream of a market-wide 360 view of their target audience. The dream is that the business can collect enough information about every potential customer through social media, website analytics and customer interactions, that they can model every possible scenario. In this hypothetical world of “total data”, the brand can determine who will be interested in their new product, who is fed-up with a competitor (and coming to the end of their contract), which…

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I’m sure now most of you have heard the news about Facebook partnering with DataSift on the introduction of Facebook topic data. On the day following our announcement (which has now generated over hundreds of press articles!) I had the good fortune to travel to Austin TX for a pre-SXSW event with our friends from W2O. It was great to get out of the office and see how the news has been picked up not…

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strategic communication in social network

In the first of a series of articles looking at Human Data sources, James Ritchie, Director of News & Blogs at DataSift, examines how the DataSift platform taps into more data sources, giving developers unprecedented insight for decision making.  When you’re looking to turn streaming Human Data into meaning, what’s the one imperative above all else you’re looking for? Ask a random sample of application developers, and their answers will most likely be the same:…

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In my last blog we looked at how PYLON works and how developers can use it to create insights from the billions of posts and engagements that take place every day on Facebook. Getting insights from topic data Now that you know the basics of how PYLON works with Facebook topic data, we’ll look at what you can do with it. Your index will contain what your target audiences are saying on Facebook about your…

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idc_book_cover

In the first of the three-part series, we reveal how Human Data can be turned from a minefield into a field of dreams. One day we might drop by our local Best Buy store and pick up a one zettabyte memory stick. But not just yet. Right now a zettabyte—that’s one trillion gigabytes to you and I—is limited to discussions about Big Data. Very, very Big Data in fact. Like Human Data. This is the billions of pictures,…

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This week we’ve announced our partnership with Facebook to help marketers gain insights from Facebook topic data. We know that developers are as eager as marketers to learn how our this technology works. In today’s developer blog post, Richard Caudle, our platform evangelist explains how to take the CSDL for filtering data from networks such as Twitter or Tumblr, and how to apply the CSDL to Facebook topic data. This blog post discusses DataSift’s privacy-first approach,…

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facebook_topic_data_blog

On March,10th we announced our partnership with Facebook and the availability of “Facebook topic data”. With Facebook topic data, marketers have new ways to research and understand what audiences on Facebook are talking about – helping them create better content, ads and marketing campaigns. Insights are provided in aggregate and are anonymized. This ensures that the identity of people is protected while providing insights into audiences and engagement on Facebook. Here in this first blog…

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Human Data Privacy

The whole future of social media intelligence turns on being able to make sense of unstructured Big Data – the ability to interpret millions of social posts, comments and tweets to create a deeper understanding of markets, audiences and consumer interests. But sensitivity and concerns about data privacy are on the rise. A survey conducted by the Pew Research Center found that 80% of adults who use social networking sites are concerned about third parties…

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DS plus FB

It is with great excitement that we’re announcing our partnership with Facebook to give marketers a deeper understanding into the topics that people are engaging in on the world’s largest social platform. Over the last seven years, we’ve built an independent and industry-leading platform that enables social networks to build data distribution to an extensive ecosystem of application developers. Today, DataSift is a partner to over 20 social, news and blog networks and serves over…

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Data privacy has been a concern for many years now, even before social networking became the topic du jour in the mid 2000s. It seems that the public interest in protecting personal information online has evolved at a roughly equal yet laggard pace behind the general development of the World Wide Web and Web services and the general penetration of solid, always on Internet access into households both within the United States and worldwide. If…

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