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Back in July we unveiled our partner portal, helping marketers and agencies across the globe gain incredible insights from Facebook topic data. Working with a best-fit partner, marketers can use intelligence gleaned from Facebook topic data to improve the impact of marketing campaigns, produce more relevant content, make informed business decisions and much, much more. In fact, Facebook topic data is changing brand and agencies’ worlds. The data has transformed the advertising strategy for a…

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2015-11-02

With 1.55 billion monthly active users, Facebook is by far the largest record of public opinion that has ever existed.Now with the availability of Facebook topic data, companies are excited more than ever to gain meaningful insights from Facebook, and why wouldn’t they be? The other week we held a webinar where we presented 10 reasons to get excited by Facebook topic data. The webinar highlighted the importance of Facebook topic data as a channel….

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How much is your digital identity worth? It’s a question we should all be asking ourselves. Digital identity is so much more than just your user name and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, work and socialize. That identity data is one of the greatest assets any organization…

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Super Public text samples are available from November 18th for all PYLON for Facebook Topic Data customers at no extra cost. Today, we are pleased to announce the availability of Super Public text samples, a new feature of PYLON for Facebook Topic Data that allows customers to retrieve public Facebook posts that match their filtering rules. Organizations will be able to validate their filters against these Super Public posts to gain additional confidence in their…

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2015-11-12

It’s the equivalent of leaving your front door open, and a stranger walking around your house checking through your drawers, opening your mail and reading your private diary. It’s the downside of all the data that surrounds us: a lack of data privacy. Too often our personal data is vulnerable to breaches, hacking and misuse. And once in the public domain, that data can be used for criminal purposes, while having damaging consequences for the…

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2015-11-11

It is often said that a company’s reputation is its most valuable asset, but it is a fragile thing. No less an authority than Warren Buffett said “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s connected world it can sometimes feel like things happen even faster than that, as negative content can spread across the globe before a company knows what has hit it. In ancient times…

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Big Data is hard to do right. There, I said it. I have seen countless implementations of Big Data that are either forever in their infancy or are not producing the results they were supposed to throw off. It’s become so common that there are actually three key questions that are missed in these instances that just end up meaning the whole project was a big waste of time and money. Of course, it is…

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2015-11-02

Businesses have been gaining insights from social data for years. These insights help companies better serve customers, spot trends and create innovative products. But gaining meaningful insights from social data has, until now, come with challenges. Here’s where Facebook topic data will change your world. Facebook represents by far the largest record of public opinion that has ever existed – 1.49 billion monthly active users to be exact. Having access to all of the posts,…

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2015-10-28

Think you know where to devote your ad dollars? Think again. See how data-driven marketing agencies can ride to the rescue. AIDA. That is the acronym written on the whiteboard in almost every marketing department. Awareness, interest, desire, action. Promote your products to customers and prospects in that order. Start by making the customer aware of your product through mainstream print, broadcast and billboard ads. Then steadily work customers through the funnel: build their interest in…

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While Big Data and its associated phenomena and pomp are very popular these days, it seems many organizations are missing a lot of opportunity to improve their results and their businesses with the data that is already right under their nose. I am talking small data, the data that you normally have access to through your regular reporting functionality, or the data you look at now but look at only as a one off report…

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