topic_data_in_action

If you’d like to see how PYLON can help you get insights from Facebook topic data, then check out the video below. In the video you will get a taste of the different methods for building filters, how to record data to an index and how to extract insights from Facebook topic data. You’ll see how to build filters to isolate the data you are interested in from the real-time feed of anonymized posts, comments…

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One of Roald Dahl’s many fantastic short stories is “The Great Automatic Grammatizator”, written in 1953 it tells the story of a machine that could write fiction. As I recall it, the machine could churn out books at a phenomenal rate and would incorporate feedback on what proved popular into its future works. We are not quite in the age of Artificial Intelligence (AI) fiction yet, but human data is playing an important part in…

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Imagine a crystal ball with an LCD screen—you point it at your data, ask a question about the future, and it will give you its best guess as to outcomes. That is what the future of predictive decision making, or predictive analytics, looks like. While we are not quite at that magical crystal ball moment, there are some key trends and currents affective the development of predictive analytics right now in the marketplace. Too much…

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time_cmo_data_blog

Because tomorrow, it’s all about Human Data. Big Data has become a big buzzword in marketing in recent years. As a CMO, you’re told that if you are not using Big Data for marketing, you’re missing out. But do you? Experts in the field predict that a half of Big Data projects will fail mostly due to their complexity, management failures and not setting clear business objectives. Could focusing on human-generated data instead be of…

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whats_new_facebook_blog

PYLON for Facebook Topic Data is constantly evolving. Just last week we held a webinar that covered all the newest features we’ve added in recent weeks. Now, it’s even easier to analyze Facebook topic data with the additions of new countries, Super Public content and nested queries. Facebook topic data now contains insights from 57 countries with additional countries being added in the coming months. The Super Public content feature is a new enhancement we’ve…

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Man walking on a path in a strange dark forest

In the rush to embrace the Big Data phenomenon, many organizations start just collecting data. These data collection programs vacuum up vast swaths of information and install Hadoop or some Apache project just to try to make sense of what is there. A few months go by and suddenly everyone in the organization is amazed by this data—after all, you can create reports by any conceivable dimension and just watch a bunch of data come…

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Failure Road Sign with Dramatic Blue Sky.

With London Technology Week a few months back and the tech community out in full force, I’ve been thinking back to when I was first building my own business eight years ago. Many of the people I socialised with on the London startup scene at that time are now back doing regular jobs. Their businesses didn’t turn out as planned and so they headed back to the comparative security of working for somebody else. Now DataSift has offices in…

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Blue document binder with quality word place on graphs, charts and business evaluation reports. concept for management plan

In this era of big – no, Big – Data, we find ourselves surrounded by all sorts of data in all sorts of shapes and sizes. But as the old adage goes, quantity is not necessarily indicative of quality, and if the point of your Big Data program is to tease out insights and drive decisions based on hard data and analytics, it is important to pay attention to the quality of data that you…

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Almost a year ago now the people of Scotland were deciding whether to become independent from the UK. At the same time, the Bank of England (the UK’s central bank) were trying to determine whether a “yes” vote would trigger a run on Scottish banks. They decided to try and do this by analyzing social data from DataSift. You can read all about their methods, findings and recommendations on using social data for predicting real…

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Perpetual motion with light bulbs. Idea concept on gray background

The ability to understand human-generated data can benefit a business in many different ways.  But it’s not an easy endeavor when you consider the billions of human interactions on social media. Social media analytics has found a way. And despite a popular belief, it isn’t just applicable in marketing. Gaining insights from social data can improve processes in staffing, supply chain management, product launch monitoring, threat detection and so much more. The key to finding…

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