needtagger

Here at DataSift, we’re lucky to work with some amazing customers who are innovating in social to create the next-generation of social applications and platforms. NeedTagger is a great example of a company that is transforming what marketing means in the social-era. We caught up with Vernon Niven, CEO and founder of NeedTagger to learn more about his company and why intent marketing is taking marketing back to the basics by making social media “social”.

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Rob Bailey

It’s hard to believe it’s only been six months since I joined DataSift as CEO and we launched the company in the U.S. Since then we’ve grown from just a handful of customers in the U.K. to more than 250 corporate customers in over 20 countries. The list includes some of the top social media monitoring companies, business intelligence and news organizations and a growing list of Fortune 500 companies. Given my six-month mark at the helm of the company, I thought I’d share not only a few of our milestones, but highlight the trends and demand we’re seeing in the market.

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Wikistats Logo

Today we’re excited to announce Wikistats and add Wikipedia to our ever-increasing list of data sources for our social data platform. Through Wikistats.co, DataSift provides a real-time insight into the trending articles on Wikipedia in the last 24 hours. Just as we identified the most popular stories on Twitter when we created Tweetmeme, Wikistats is another great showcase of what’s possible with DataSift’s Social-Data platform.

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Twitter

Earlier this month the Electronic Frontier Foundation published their annual study of the privacy policies for top Internet companies. Twitter was ranked with an impressive 3.5 stars out of 4, (one of the highest on the list), highlighting its work across four areas: openness with data demands, transparency regarding requests, whether or not they fight in court for users’ privacy requests and whether or not they do so in Congress.

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With the recent news that our friends at Salesforce.com have signed an agreement with Twitter to access the full firehose of public Tweets, we thought we’d give an insight into what it’s like being on the receiving end of this torrent of data. And of course, we’re not just doing this for Tweets, we’re doing this processing for public Facebook posts, and across nearly a million blogs, forums and news sites.

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Prometheus Logo

The first few days are make-or-break for a blockbuster movie, as reviews and box-office receipts pour in. With the huge hype and anticipation around Prometheus, we thought it would be fun to use DataSift to look across Twitter to see if Ridley Scott has a hit on his hands. During our analysis, we measured the sentiment of conversations around the film, totaling over 53,000 posts from nearly 40,000 people over the last 22 days.

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If you had traded based on signals today to buy/sell Facebook stock, how would you have done? Probably pretty well! We’ve been closely monitoring Twitter’s social data and its relation to the Facebook stock price. What we found is pretty interesting. The positive and negative views on Twitter mirrored the fluctuations in Facebook stock price today.

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The last few months have been an amazing journey for us. It was only back in November last year that we launched DataSift. That seems like a lifetime ago when we look back at what we’ve achieved since then…

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Today we’re proud to announce a partnership with NewsCred – enabling companies for the first time to be able to understand, track and analyze news-articles as they flow through the Social Web.

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We’re pleased to announce our new partnership with enterprise social intelligence platform company NetBase. NetBase provides its customers with a comprehensive platform for real-time and long-term historic analysis of social media with the context of its clients’ overall business intelligence, discovering actionable insights.  That’s exactly the type of business intelligence that DataSift was created to support. Through the partnership, NetBase customers and reseller partners—including the SAP Social Media Analytics by NetBase solution and the J.D….

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