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As a Big Data platform for social, we’re continually working on how we can extend the value of insights that companies can derive from social data. Today we’re excited to announce our resyndication partnership with bitly (you can read the full announcement here) – bringing the social clickstream into our platform and integrating it to enable entirely new ways to analyze and act on social data insights.

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During the past few days I’ve received lots of great emails, Facebook messages and DMs congratulating our team for closing the most recent round of funding.  I believe that congratulating a company for raising a round is like congratulating a chef for coming back from the supermarket with groceries. Funding is not winning. It’s more gas in the tank to take the company further. So, rather than celebrate, we’re using this as an opportunity for reflection – what’s worked, what we’ve learned and the road ahead.

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We had the pleasure of being a sponsor at GigaOM’s Structure: Europe 2012, a 2-day event that housed the leaders in cloud computing. Throughout the event, we spoke with numerous attendees about their perspective on Big data trends and the cloud SaaS model in Europe. Here are the highlights we wanted to share with you.

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When you think about charts and data, “hilarious and witty” are most likely not your first thoughts that come to mind. Big data is all around us – why not make it easy on the eyes? We recently had the pleasure of spending some time with Jason Oberholtzer, blogger for Forbes and co-founder and curator of the popular Tumblr and published book, I Love Charts. As an Internet culture maven and charts junkie, he let us in on how he turns raw data into witty visualizations, the data sharing revolution, and of course, the I Love Charts’ journey from Tumblr to a Nation-wide selling book.

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Overall Comment Sentiment by candidate

If you believe the hype, tonight’s U.S. Presidential debate is either a crucial tie-breaker that will determine the outcome of the elections or it will have absolutely no impact on voting day. No matter what the outcome or how the candidates perform, you can be sure that social media will be buzzing with reactions and new memes just like after the last three debates–and analyzing those reactions will provide an endless amount of information.

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Your social listening, engagement, marketing, and customer support initiatives – and beyond them, a range of emerging, social-infused business processes (that is, every process that involves people) – require clean, complete, well-structured, and reliable social data. If you’re already a DataSift customer, you surely agree, but if you’re not yet convinced, poke around the DataSift site a bit and I’m sure you will come around.

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Join us tonight for the 2012 Debates Social Pulse, the first ever, real time, minute-by-minute analysis of social sentiment for presidential candidates as the debates happen and beyond.

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Online News Sources

Today, we’re rounding up some of the top Social Data stories on the Web that you might have missed. From the government, to politics to customer targeting, the potential for using Social Media to derive insights is seemingly endless!

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Last week, we attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.

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Since announcing DataSift Historics earlier this year,  we’ve been overwhelmed by the response and demand. From companies building social media monitoring tools, to finance firms building models for sentiment-based stock trading – the ability to build a big picture of the market from social Big Data is an important compass for companies that want to understand customers better and make smarter business decisions.

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