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Brands + Twitter is a powerful combination and DataSift customer Nestivity recently published their take on the Top 25 Most Engaged Brands on Twitter today. A high level of engagement with customers via social channels has become an imperative for brands and those that “get it” will outperform the competitors. Nestivity commissioned a survey with Evolve Capital, in partnership with Dr. Natalie Petouhoff, which looked at the top 100 most followed brands on Twitter, resulting…

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Rob Bailey

Last week, the official account of the Associated Press (@AP) was hacked and the account was used to Tweet the false news that the White House had been bombed and President Obama was injured as part of a potential attack. The Dow Jones Industrial Average proceeded to plummet almost 150 points, as did several other market indices around the world. I think this is an incredibly important moment in time and important learning experience, but…

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DataSift_Infographics_2013superbowl

With an almost $4 million US dollar price tag for thirty seconds of air time, a Super Bowl commercial is a big investment for brands—and when you consider the additional costs of producing the commercial and supporting brand materials, how do you prove the value of your investment? With the real-time marketing that comes with Twitter, brands are now able to see, almost instantaneously, the reaction and impact of their investment. In today’s infographic, DataSift…

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Online News Sources

Today, were rounding up this week’s top social media stories from around the web. As the year comes to a close, the web has provided an abundance of data analysis of trends, news, and events that have shaped 2012. From the 2012 Summer Olympics, SOPA, Curiosity Rover, U.S Presidential Election and Superstorm Sandy, social media has captured and shared the global pulse of humanity.

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Here at DataSift, we live and breathe all things social data. We are constantly amazed by the pioneers who are manipulating that data in extraordinary ways that promote innovations we never thought possible and get especially excited about those who use big data for the greater good of humanity.
That’s why we enjoyed our interview with Jake Porway, Founder and Executive Director of DataKind, a non-profit organization that brings together data scientists and social organizations to correlate big data and provide solutions about global social issues.

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The recent launch of our re-syndication partnership with bitly allows us to see the connections between conversations and clicks like never before. Using simple analysis techniques to delve into rich data sets we are able to identify key influencer events, local variations in interests and which companies are best able to ride the wave of excitement around a breaking story.
When focusing on the week leading up to Skyfall’s U.S. opening on November 9, we discovered that people from 180 countries visited more than 2,300 different websites discussing Skyfall, covering reviews, trailers, interviews, the soundtrack and other angles.

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Overall Comment Sentiment by candidate

If you believe the hype, tonight’s U.S. Presidential debate is either a crucial tie-breaker that will determine the outcome of the elections or it will have absolutely no impact on voting day. No matter what the outcome or how the candidates perform, you can be sure that social media will be buzzing with reactions and new memes just like after the last three debates–and analyzing those reactions will provide an endless amount of information.

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Rob Bailey

It’s hard to believe it’s only been six months since I joined DataSift as CEO and we launched the company in the U.S. Since then we’ve grown from just a handful of customers in the U.K. to more than 250 corporate customers in over 20 countries. The list includes some of the top social media monitoring companies, business intelligence and news organizations and a growing list of Fortune 500 companies. Given my six-month mark at the helm of the company, I thought I’d share not only a few of our milestones, but highlight the trends and demand we’re seeing in the market.

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Today we’re excited to announce Wikistats and add Wikipedia to our ever-increasing list of data sources for our social data platform. Through Wikistats.co, DataSift provides a real-time insight into the trending articles on Wikipedia in the last 24 hours. Just as we identified the most popular stories on Twitter when we created Tweetmeme, Wikistats is another great showcase of what’s possible with DataSift’s Social-Data platform.

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With the recent news that our friends at Salesforce.com have signed an agreement with Twitter to access the full firehose of public Tweets, we thought we’d give an insight into what it’s like being on the receiving end of this torrent of data. And of course, we’re not just doing this for Tweets, we’re doing this processing for public Facebook posts, and across nearly a million blogs, forums and news sites.

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