DataSift, a provider of aggregated real-time social data feeds, has entered into a partnership with Endeca that will allow organizations to react to the “big data firehose” of social data. Organizations are demanding a way to understand how their customers react to them and their competitors in social media. To do that, they must aggregate external content in real-time, and then search and analyze it in relation to their own internal content. Endeca Latitude gives…

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