Surfing the www

In the second and final part of his blog, we explore how DataSift and Bitly together enable you to see what social content really gets clicks. There’s more to that humble Bitly link than meets the eye. But only if you know where to look. To understand what social content really gets clicks from the URL shortening service, you need a Human Data platform, such as DataSift. Bitly and DataSift integration enables you to look…

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Links

In the first of a two-part blog, we explain how the Bitly URL shortening service combined with the DataSift Human Data platform gives you unprecedented insight into the social content that’s driving engagement. Red Bull has ‘Win.gs’, while Pepsi has ‘Pep.si’. This is Bitly in action—a URL shortening service that helps organizations optimize their marketing tactics to drive engagement. What began back in 2008 as a vision to shrink links has since grown into a…

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As a Big Data platform for social, we’re continually working on how we can extend the value of insights that companies can derive from social data. Today we’re excited to announce our resyndication partnership with bitly (you can read the full announcement here) – bringing the social clickstream into our platform and integrating it to enable entirely new ways to analyze and act on social data insights.

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