With the vastness of the information at hand, and ever-greater access to that information, news agencies have to cope with a reality that their readers may never come to them for a headline again. The headlines are already out there, via Twitter, via Facebook, via whatever medium that is your particular preference. In 140 characters, the news is being broken before news agencies even realize it’s news. When your customers are beating you to the product, it changes the game.

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Today, were rounding up this week’s top social media stories from around the web. As the year comes to a close, the web has provided an abundance of data analysis of trends, news, and events that have shaped 2012. From the 2012 Summer Olympics, SOPA, Curiosity Rover, U.S Presidential Election and Superstorm Sandy, social media has captured and shared the global pulse of humanity.

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It’s hard to believe it’s only been six months since I joined DataSift as CEO and we launched the company in the U.S. Since then we’ve grown from just a handful of customers in the U.K. to more than 250 corporate customers in over 20 countries. The list includes some of the top social media monitoring companies, business intelligence and news organizations and a growing list of Fortune 500 companies. Given my six-month mark at the helm of the company, I thought I’d share not only a few of our milestones, but highlight the trends and demand we’re seeing in the market.

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Mediasift and Twitter have partnered to make Twitter data commercially available through DataSift. This means that developers interested in building tools to monitor and analyze Twitter data can now filter Tweets from the full Twitter Firehose, using DataSift for non-display analysis. Companies and marketers are demanding better ways to listen to their customers on Twitter, and understand conversations about their brands and products. With so much news and data being created across multiple social networks,…

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Earlier today we relased our first 100 Alpha invites!  We have chosen a range of people for this alpha phase, from developers through to designers, data mining experts, monitoring enthusiasts and news curators. What we wanted to do was get feedback from as wide an audience as possible and not just those who have a geeky interest for programming and data. We are trying to make our system as usable as possible for everyone.  Hopefully…

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