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As a Big Data platform for social, we’re continually working on how we can extend the value of insights that companies can derive from social data. Today we’re excited to announce our resyndication partnership with bitly (you can read the full announcement here) – bringing the social clickstream into our platform and integrating it to enable entirely new ways to analyze and act on social data insights.

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Real-time Challenge The value of big data such as social media decays rapidly with time. Companies that are able to draw insights from their data and act fast and correctly in response, can realize valuable strategic advantages over their competitors. “Learning that a web campaign from last week created negative sentiment in viewers is useful, but being able to alter corporate communication in real-time is what makes the difference. And this is exactly what the…

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