Disqus

Lots of really interesting conversations take place in the comments section on articles and blog posts – however the volume can sometimes be overwhelming and valuable comments can be hard to identify. To help you tap into the discussions taking place about topics that you care about in online comments, we’re excited to announce our new partnership with one of the most prominent and widely used discussion platforms in the world, Disqus. If you aren’t…

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Personal information form with confidential stamp

Internet privacy has become a topic of interest to all of us. Just recently, Google lost ground in its fight against Europe’s ‘right to be forgotten’ legislation, which gives Europeans the ability to hide their history on the Internet. More than 170,000 people have sent appeals to Google, hoping to prevent part of their personal history from showing up online. In the US, public awareness and perceptions are changing in the post-Snowden era, with Pew…

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VEDO FOCUS

Social data analytics will never be the same again. Today, we’ve launched VEDO FOCUS, a game-changing text classification engine that categorizes the entire real-time firehose of social media data into a taxonomy of half a million topics. FOCUS uses a corpus of more than one billion facts to categorize every single tweet, post, and blog into an ever-growing hierarchical taxonomy of more than 450,000 topics. It reads and understands natural language, unlocking the meaning within…

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Mistake

With Human Data comes human fallibility, but awareness is first step to mitigating our error prone nature. In this piece, we will take a look at the most common mistakes we humans make when it comes to collecting, analyzing, and drawing conclusions on Human Data. 1. Mistaking correlation with causality. You might remember your college statistics 101 or 102 professor letting you know that just because something—let’s call it thing A—is related to or shows…

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Social media

It’s a fact. Social media produces huge volumes of data that can be used to detect a trending topic or brand sentiment. There are countless of agencies and application development houses that build successful businesses on social media monitoring. But beyond social media monitoring lies a semi-unchartered land of security and threat detection, fraud, supply chain and human capital management and more. The land of opportunity for those who know how to handle unstructured data….

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Fabric logo

Big Data brings big things to marketing. It is a journey every company must take to close the gap between the data that’s available to them, and the business insights they’re deriving from that data. Get it right and the rewards are right there: capture, win and retain more customers—and deliver above market growth. Many CMOs, however, are still getting it wrong. Recent research from the CMO Survey (Q1, 2014) shows that 70% of CMOs…

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Paper guy

Data data everywhere. That was the theme of the Tuesday evening as DataSift and W2O Group hosted an event in Palo Alto entitled: What the Future Holds – The Impact of Data on Marketing Trends in 2015 and Beyond. The evening was punctuated by a panel discussion lead by Jeremiah Owyang the founder of Crowd Companies and anchored by guests LaSandra Brill from Symantec, Becky Brown of Intel, Aaron Strout of W20 and finally yours…

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Two.42

The name has people scratching their heads, but Two.42.solutions is fast-becoming a leader in media monitoring, with a little bit of help from DataSift. Let’s deal with that company name first. Mohammad Hamid, chief technology officer of two.42.solutions, explains its origins. “When we formed the company we performed a number of experiments to identify the appropriate monitoring methodology. Some 67% of the experiments had outliers—and the value of those outliers 67% of the time was…

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i am a caption

In the second of a two-part blog series, we look in depth at how Tumblr data captured by Nexalogy and DataSift social media platforms can inform drug makers as they seek to understand and support users. In the last blog, we discovered how the blend of the Nexalogy social data analysis platform and the DataSift social data platform is being used to yield Tumblr insight and reveal patient perspectives of mental health medication. It’s time…

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Mental health 1

In a two-part blog series, we explore how data mined from Tumblr using Nexalogy and DataSift can provide valuable insight into an audience that has traditionally been very difficult to reach. Mental health. It’s tricky for doctors to treat, for patients to live with and for the makers of medication to address. The nature of mental illness also makes it difficult to gain insight into patients’ experiences on a human rather than a clinical level….

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