Social media

It’s a fact. Social media produces huge volumes of data that can be used to detect a trending topic or brand sentiment. There are countless of agencies and application development houses that build successful businesses on social media monitoring. But beyond social media monitoring lies a semi-unchartered land of security and threat detection, fraud, supply chain and human capital management and more. The land of opportunity for those who know how to handle unstructured data….

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With the vastness of the information at hand, and ever-greater access to that information, news agencies have to cope with a reality that their readers may never come to them for a headline again. The headlines are already out there, via Twitter, via Facebook, via whatever medium that is your particular preference. In 140 characters, the news is being broken before news agencies even realize it’s news. When your customers are beating you to the product, it changes the game.

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With an almost $4 million US dollar price tag for thirty seconds of air time, a Super Bowl commercial is a big investment for brands—and when you consider the additional costs of producing the commercial and supporting brand materials, how do you prove the value of your investment? With the real-time marketing that comes with Twitter, brands are now able to see, almost instantaneously, the reaction and impact of their investment. In today’s infographic, DataSift…

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Today, were rounding up this week’s top social media stories from around the web. As the year comes to a close, the web has provided an abundance of data analysis of trends, news, and events that have shaped 2012. From the 2012 Summer Olympics, SOPA, Curiosity Rover, U.S Presidential Election and Superstorm Sandy, social media has captured and shared the global pulse of humanity.

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The recent launch of our re-syndication partnership with bitly allows us to see the connections between conversations and clicks like never before. Using simple analysis techniques to delve into rich data sets we are able to identify key influencer events, local variations in interests and which companies are best able to ride the wave of excitement around a breaking story.
When focusing on the week leading up to Skyfall’s U.S. opening on November 9, we discovered that people from 180 countries visited more than 2,300 different websites discussing Skyfall, covering reviews, trailers, interviews, the soundtrack and other angles.

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Your company’s level of social influence has a huge impact on how users trust and take to your brand. Of course, you need to build trust first in order to actually grow your influence. Sounds like a chicken and the egg scenario, wouldn’t you say? Follow these 7 steps and you’ll learn exactly how to build trust and grow your social influence simultaneously

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Check out our latest Infographic: Whether you were first in line at the mall by 8pm on Thanksgiving day, avoided the crowds with a CyberMonday online shopping spree or just spent a quiet weekend checking your Twitter and Facebook feeds, Black Friday deals were probably an inescapable part of your holiday weekend.

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Last week, we attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.

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Today we’re proud to announce a partnership with NewsCred – enabling companies for the first time to be able to understand, track and analyze news-articles as they flow through the Social Web.

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