Yesterday, I woke to find that the rumors that had been flying over the weekend were true—my former employer Yahoo! was buying Tumblr. During the course of the day I’ve read a variety of articles debating the merits of the deal, commentary on the likelihood that Yahoo will in fact screw up Tumblr, and speculation about just how rich David Karp is going to be. As CEO of DataSift, this is an exciting and important event for the company and Marissa Mayer’s strategy, but the first take news and commentary on the announcement misses several important points about what is happening in social and in the market right now.

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When you think about charts and data, “hilarious and witty” are most likely not your first thoughts that come to mind. Big data is all around us – why not make it easy on the eyes? We recently had the pleasure of spending some time with Jason Oberholtzer, blogger for Forbes and co-founder and curator of the popular Tumblr and published book, I Love Charts. As an Internet culture maven and charts junkie, he let us in on how he turns raw data into witty visualizations, the data sharing revolution, and of course, the I Love Charts’ journey from Tumblr to a Nation-wide selling book.

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